Particle image velocimetry is used to study the control of swirl momentum, delivered through an orifice formed by a physically rotating tube of finite length, relevant to the evolution of vortex rings produced at a Reynolds number
${Re}\approx 1000$ based on the average discharge velocity, for swirl numbers
${S} \in [0, 1]$. Experiments without discharge, reinforced with complimentary numerical predictions, reveal the presence of an intriguing secondary flow pattern in the rotating tube, preventing attainment of a solid-body-like swirl distribution. Nevertheless, it is found that fully established rings produced in this way, following discharge once conditions in the tube have reached a steady state, exhibit similar characteristics to rings formed by an otherwise solid-body rotating initial condition as explored computationally by Ortega-Chavez et al. (2023, J. Fluid Mech. 967, A16). Namely, opposite-signed vorticity forms due to vortex tilting, which subsequently interacts with the ring, promoting vorticity cancellation and vortex ring breakdown. A key feature of the experimental work is that partially established vortex rings, produced before a steady-state rotating tube condition is reached, show unique characteristics. Their creation, a short time after the onset of tube rotation: (i) facilitates more efficient delivery of swirl momentum to the vortex core area; (ii) maintains a low level of swirl in the ring bubble’s central region which would otherwise promote the formation of opposite-signed vorticity and vortex breakdown.