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New possibilities of communication and a widening range of fair trade products prompted an evolution in the direction of a less hierarchical global network of actors since the late 1980s. The advent of the ‘network society’ has had a fundamental impact on civic activism. The history of the fair trade movement is particularly instructive in this respect, because activists had attempted to muster transnational coalitions ever since its inception. This chapter highlights the history of the Clean Clothes Campaign, which mustered a coalition of trade union representatives and human rights activists from the global South and solidarity activists in the North to pressure companies in the textile industry to improve working conditions. The history of the Clean Clothes Campaign also provides a perspective on the altered landscape of fair trade activism in the wake of the success of fair trade certification, which was extended into textiles with the introduction of fair trade-certified cotton in the early 2000s. Surveying the breadth of the movement, this chapter develops a typology of adversarial and collaborative approaches employed by activists targeting businesses.
The introduction posits the relevance of the history of fair trade activism to the history of postcolonial globalization to highlight three striking transformations: decolonization, the rise of consumer society, and the emergence of the internet. It underlines the importance of studying ‘moderate’ movements as part of a social history of globalization. It goes on to relate the history of fair trade to earlier historiography, demonstrating how the history of third-world movements, consumer activism, and humanitarianism can be combined to better understand the history of this movement. It finally introduces the structure of the book, which takes its cue from the materiality, which was crucial to the development of the fair trade movement by centring five products: handicrafts, sugar, paper, coffee, and textiles.
The ‘Cane Sugar Campaign’, launched in 1968, introduced a distinctly political perspective in campaigns for fair trade, exposing the unequal structures of global trade around the disparities in the global sugar trade. The campaign was ignited by the stalling negotiations of the United Nations Conferences on Trade and Development in 1964 and 1968. It thus directly responded to the impact of decolonization in international politics. Through transferring these issues to local activism, it related such international development to the everyday lives of people in Western Europe. The chapter charts the emergence of attempts to address global inequality through interventions in national, European, and international politics. It then shows how European integration in particular prompted activists to set up transnational campaigns, but also severely hampered attempts at campaigning because of the difficulty of transnational communication as well as a lack of experience in addressing transnational institutions.
The fair trade movement has been one of the most enduring and successful civic initiatives to come out of the 1960s. In the first transnational history of the movement, Peter van Dam charts its ascendance and highlights how activists attempted to transform the global market in the aftermath of decolonization. Through original archival research into the trade of handicrafts, sugar, paper, coffee and clothes, van Dam demonstrates how the everyday, material aspects of fair trade activism connected the international politics of decolonization with the daily realities of people across the globe. He explores the different scales at which activists operated and the instruments they employed in the pursuit of more equitable economic relations between the global South and North. Through careful analysis of a now ubiquitous global movement, van Dam provides a vital new lens through which to view the history of humanitarianism in the age of postcolonial globalization.
Did the movements of “1968” change societies fundamentally worldwide? This article examines “1968” from the perspective of Japanese history. Japan's “1968” shared such common elements with “1968” in other countries, as the social background, development of visual media, and progress of modernization. This article investigates Japan's “1968” in light of the common background and characteristics of the movements in Japan and globally. I conclude that “1968” was a product of the resonance of unrelated phenomena throughout the world, and many evaluations of “1968” confuse the general trend of modernization with the specific influences of the movements.
In this essay I provide an account of a series of commemorative events held in Eastern Australia since the compound disaster of March 2011 occurred in Fukushima in Northeastern Japan. Individuals expressed transnational solidarity through the embodied experience of attending and participating in local events. Reflecting on these events reminds us of the entangled and mutually imbricated histories of Japan and Australia, and the ways in which various individuals and groups are positioned in the global networks of nuclear power and nuclear weaponry.
In this essay I explore the way the internet has facilitated people's participation in anti-nuclear activism in Japan. After contextualising the use of the internet in the anti-nuclear movement which developed after the compound disaster of “3/11”, I present a case study focused on the tweet messages of one twitter user. By undertaking content analysis, tracing tweets over time, and tracing the connections between particular vocabulary items, and an interview, we gain a picture of how one participant in the anti-nuclear movement developed a political consciousness through participating in internet-facilitated activism.
In contemporary Japan Ainu women create spaces of cultural vitalization wherein they transit between Ainu identity determined by their natal relationships and actively negotiating with Ainu identity through their art. Engaging in self-craft through cloth arts has empowered Ainu women to imagine new expressions of self and to redefine their identities as Ainu or mixed ancestry, and thus reflects women's lived realities and struggles. Women's clothwork, as well as musical performance and other arts, has also been pivotal to the Ainu Indigenous rights movement and to cultural revitalization efforts. By carefully positioning heritage cloth, ritual regalia, and ancestral patterns as mouthpieces of Ainu indigeneity, Ainu women have leveraged traditional knowledge to claim Indigenous rights in UN forums and the Japanese Diet.
As such, Ainu women move between “being Ainu,” a racist label attached to Ainu bodies by settler society, to actively “becoming Ainu” and determining what this means on their own terms. The author synthesizes ethnographic field research, museum, and archival research, and participation in cultural-revival and rights-based organizing to show how women craft Ainu and Indigenous identities through clothwork and how they also fashion lived connections to ancestral values and lifestyles.
History tends to memorialize the stars and leaders, yet both musical and social movements are also made possible by people who work in the background, organize, seed trends, and otherwise help make things happen. The Japanese rap pioneer and activist ECD, who passed away on January 24, 2018, was neither the earliest nor most commercially successful rapper, and he would have eschewed calling himself a leader of any protest group. Nonetheless, he was what Gramsci would have called an organic intellectual of the working class. The frankness of his music, writing, and performances touched his audiences at an affective level, connecting them to the movements in which he participated. This article looks back at his life, which embodied the worlds of hip-hop, contentious politics, and the working class. It also examines his songs, which not only convey a vivid account of his life, but also reflect his personal and political concerns as well as the ambience of street protests. ECD was a key figure in the development of the underground hip-hop scene, organizing events that allowed it to take root and be lifted into commercial viability. He was on the front lines of several Japanese social movements—anti-Iraq War, anti-nuclear power, anti-racist, pro-democracy, and anti-militarization. He wrote protest anthems, inspired Sprechchor, performed at protests, and helped to establish a new mode of participatory performance, which engaged protesters more fully. His sheer presence at demonstrations, constant and reliable, energized and reassured protesters. Part I describes his years as a hip-hop pioneer, and Part II portrays his role in Japanese social movements of this century.
While Hong Kong's Anti–Extradition Law Amendment Bill (ELAB) Movement in 2019 did not lead to systemic policy changes, the protests provided coalitional moments for mainstream Hongkongers to connect with the city's marginalised South Asian community. This essay first contextualises the positionality and history of marginalisation of South Asians in Hong Kong. It then examines moments of rupture during the Anti-ELAB Movement that fostered solidarity between the two ethnic groups. This case study illustrates how anti-authoritarian social movements and the affective charge of protests help cultivate a politics of relation that supersedes racialisation.
In addition to a citizen initiative to launch a criminal lawsuit against Tepco and Japanese state executives over their responsibility for the Fukushima nuclear disaster, more than thirty collective civil actions have been launched across the country. Thus far, thirteen verdicts have been handed down, with a large majority of courts ruling against Tepco and the state. Despite disappointingly small amounts of compensation, these verdicts carry important sociological significance as they challenge the government's efforts to restart nuclear power plants. This article provides an overview and typology of the lawsuits, showing that these civil actions build on a legacy of social movements organized by networks of lawyers and activists.
Femonationalism, or the selective use of feminist discourse to advance far-right causes, has often been analyzed through the lens of party politics. Shifting the focus to grassroots activists, this article studies a group of far-right female activists in France organized as a women-only collective of “identitarian feminists” to explore how these grassroots activists articulate anti-feminist frames while also appropriating selective aspects of feminism. The study relies on three types of empirical data: a long-term digital observation of the collective, a critical analysis of documents, and 10 semi-structured interviews. These data reveal that these activists diverge from traditional anti-feminism and instead reflect a femonationalist appropriation of feminism. This appropriation can be seen in three interconnected frames used by the collective in the fight against street harassment: an opposition to intersectional feminism, the use of postfeminist frames, and the racialization of sexism.
What are the characteristics of a political protest that enable it to win public support, and what is the role of the political environment? The literature has argued about the characteristics that induce the public to sympathize with protesters (such as the identity of the protesters, their demands, and their methods), but little research has focused on the role of the political context, which includes the presence of other protests making different (or even opposite) demands, the contrasting identity of the protesters, and protest methods. In the research reported in this study, we focused on two protests that unfolded during 2023–24 in Italy (protests by environmental activists and farmers/livestock raisers) to investigate the impact of protesters' identity on public perceptions of their action's legitimacy, when two protests with contrasting aims but similar methods occur at the same time. We used a pre-registered randomized experimental design that manipulated the sequence in which a sample of respondents was presented with descriptions of protests by both groups. Our findings suggest that the sequence in which protests are presented significantly affect respondents' perceptions. Once primed with the evaluation of the farmers' protests, in fact, they perceive climate activists' actions as more legitimate. Our results suggest that people tend to comparatively evaluate social movements and to adjust their opinions accordingly when exposed to cognitively dissonant information.
Esta investigación plantea que el espacio urbano contribuye a la caracterización de movimientos sociales urbanos. Para ello, hace un análisis espacial cartográfico del Paro Nacional de 2021 en Bogotá y Cali (Colombia), el cual se realizó a partir de un mapeo de los lugares y tipos de protesta mediante revisión de prensa y redes sociales. Se encontraron patrones que permiten evidenciar estrategias de ocupación espacial de la protesta, así como una dispersión que caracteriza la agencia ciudadana. También se evidenció cómo la pobreza determina la selección de lugares por proximidad y visibilidad, mas no intersección, y que los sistemas de transporte guían la dispersión en función de su significado como materialidad del Estado. Finalmente, se identificó cómo tensiones sobre los bordes territoriales consolidan desplazamiento de las acciones del interior de los barrios o a los límites, lo que apoya procesos de territorialización que identifican a los movimientos sociales urbanos emergentes.
Chapter 2 gives a history of Black resistance from the 1980s until the emergence of the social movement’s umbrella organization, the Comisión 8 N, in 2013. Scholars have documented that late nineteenth-century Afro-Argentine resistance occurred through a strong Black press and mutual aid societies. The literature lacks an empirical analysis of contemporary issues, which I take up in this chapter. I trace the current movement to civil society organizations founded primarily by Black women in the mid 1980s after the country’s return to democracy. I unpack an oft-repeated phrase of my interlocutors, “poner el cuerpo,” – to put one’s whole being into an effort, but also a radical act of taking up space – to contextualize the social movement’s emergence. Moreover, I argue that the radical act of taking up space in visible locations marked as “White spaces” is central to the politics of visibility that led to some of the movement’s successes. While the human rights movement and the Kirchner administrations provided a political opportunity for cultural and ethnoracial activism, Black activists’ continued resistance, despite setbacks, led to the traction and birth of the movement.
In the conclusion, I return to two central arguments: the importance of studying Black organizing in spaces of Black invisibility and that we cannot understand social movement mobilization, solidarity, and outcomes from a solely macro- or solely micro-level analysis. Pain into Purpose shows that by putting international, national, local, and interpersonal histories in conversation we can come to understand how even in a country where the disenfranchised group includes a small minority that is largely invisible, a social movement can indeed emerge, gain traction, and achieve some of its goals. Finally, the conclusion explores new directions that the Movimiento Negro and research on the movement may take given its increasing visibility and representation amid the simultaneous persistence and widespread denial of racism.
This chapter introduces Argentina’s Black movement and situates it within discussions of Black movements in Latin America and social movements theory more broadly. I introduce evidence that the movement has made progress in combating historical erasure and racism and show that despite societal denial, activists mobilize collective emotions to raise awareness, increase participation, and access state resources. The book argues that emotions, both at the societal and interpersonal levels, play a crucial role in the efficacy of transnational Black social movements in spaces of invisibility. Focusing on Argentina’s understudied Black movement, I employ critical race theory and Black feminist perspectives to examine racialization processes, challenge myths of homogeneous Whiteness, and highlight Afrodescendants’ marginalization in Argentina. Additionally, I show that this study contributes to understanding emotions in social movements by analyzing emotional opportunity structures and the role of emotions in mobilization, particularly within the context of Black feminist activism.
Chapter 4 introduces the concept of a Black feminist toolkit to show that at the microlevel, Black women succeed at growing movement participation and solidarity by utilizing transnational Black feminist politics to convert experiences of pain into purpose. Here, I examine the processes through which affective and emotional bonds serve as political devices for mobilization in race-based social movements, utilizing and expanding the concept of collective emotional energy levels. Furthermore, I engage with Vilma Piedade’s concept of dororidade, a combination of the Portuguese words for pain, solidarity, and sisterhood, to illuminate why and how affective processes of mobilization are critical to Black women’s participation in Argentina’s feminist and Black social movements. I argue that Black women activists and artist-activists equip their constituency with what I name a Black feminist toolkit, which gives them a collectivized knowledge, language, and confidence to process the otherwise crippling forms of quotidian and institutional racism that they experience.
In Chapter 3, I illustrate the macro-level role of a society’s emotional history, defined as the collective emotional response to historical events, in galvanizing state support. I argue that by leveraging the opportunities offered by the Kirchner moment and the bicentennial, with its opening toward new histories of women, people of color, and other marginalized communities, Black activists successfully employed discursive and emotional repertoires of the human rights movements in interactions with the state. For example, societal shame and haunting tied to the concept of “the disappeared” provided the political currency to achieve state-level recognition by calling on the government to address the historically attempted genocide of Afro-Argentines as a human rights issue. This strategic activism resulted in Law 26.852, the National Day of Afro-Argentines and Black Culture, as well as other Movimiento Negro successes at the state level.
Pain into Purpose is a groundbreaking exploration of Argentina's Movimiento Negro (Black resistance movement). Employing a multi-year ethnography of Black political organizing, Prisca Gayles delves deep into the challenges activists face in confronting the erasure and denial of Argentina's Black past and present. She examines how collective emotions operate at both societal and interpersonal levels in social movements, arguing that activists strategically leverage societal and racialized emotions to garner support. Paying particular attention to the women activists who play a crucial role in leading and sustaining Argentina's Black organizations, the book showcases the ways Black women exercise transnational Black feminist politics to transform pain into purpose.