The introduction posits the relevance of the history of fair trade activism to the history of postcolonial globalization to highlight three striking transformations: decolonization, the rise of consumer society, and the emergence of the internet. It underlines the importance of studying ‘moderate’ movements as part of a social history of globalization. It goes on to relate the history of fair trade to earlier historiography, demonstrating how the history of third-world movements, consumer activism, and humanitarianism can be combined to better understand the history of this movement. It finally introduces the structure of the book, which takes its cue from the materiality, which was crucial to the development of the fair trade movement by centring five products: handicrafts, sugar, paper, coffee, and textiles.