Published online by Cambridge University Press: 24 April 2025
Garments were entangled with victory in numerous ways, from its celebration to a deflating sense of its elusiveness. The equation of peace with prosperity proved unwarranted. British shops did not quickly refill. Civilian clothing became scarcer just after the war than at any time during it. The number of clothing coupons issued in each rationing cycle fell, frustrating hopes that the material ‘fruits of victory’ would soon be enjoyed. This chapter examines Britons’ symbolic and performative uses of clothing to celebrate victory, as well as Allied military commanders’ sartorial enactment of Axis leaders’ defeat. Surrender ceremonies and victory parades were occasions when garments were required to do particular work, whether ‘dressing up’ or ‘dressing down’. Meanwhile, in the United States, a United National Clothing Collection (launched in April 1945) sought to amass ‘victory clothing’ for distribution by UNRRA. The chapter concludes by considering transnational and imperial recalibrations of power as evidenced in Britain’s official Victory Parade in June 1946, which exposed Britons’ attitudes towards colonial subjects and the ‘colour’ they lent to national pageantry.
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