Discussing ethics within the highly competitive technology sector can be complex. Although companies outwardly express their commitment to ethical practices, internally, the topic is often regarded as uncomfortable due to its implications for corporate finances. In digital behavior design, ethical consideration begins with defining the various drives and reinforcers that will guide the design process. As a sub-field of Human Factors and Engineering Psychology, digital behavior design can draw from their established Codes of Ethics and Codes of Conduct. However, beyond incorporating the ethical principles that govern Human Factors and psychology, it is also imperative to acknowledge unique ethical principles that highlight the particularities of their application. In seeking these specific ethical norms, it is important to identify the essential desirable value inherent in the professional practice of digital behavior designers. Primarily, the genuine value provided by digital behavior design is utilitarian in nature; that is, it fulfills user needs through satisfaction. From this continuous satisfaction may arise a dependency on these digital services for happiness, leading to problematic online behaviors. Therefore, poor design or the unethical use of discriminative stimuli (nudges) and reinforcers can be highly hazardous for populations with certain psychosocial and neural vulnerabilities. This chapter introduces certain standards to guide ethical and responsible conduct for designers when creating digital services. It also proposes a solution in the form of an algorithm that could be implemented in digital services to detect and support compulsive behaviors.