from Part V - Substantive Topic Areas
Published online by Cambridge University Press: 11 March 2025
Eric Knight and Matthias Wenzel examine the multimodality of strategizing. Drawing parallels to research in other domains of organization studies, they show that the enactment of strategic practices involves, amongst others, discursive modes (i.e., written or oral texts such as speech acts, emails, documents or newspaper articles), bodily modes (i.e., bodily movements such as gestures, gazes, nodding or pointing) and material modes (i.e., objects and artefacts such as tables, chairs, rooms or tools). As the concept of multimodality signals, these different modes are typically interrelated. That is, one typically finds a constellation of different modes involved in strategy work. The authors review existing strategy as practice research in terms of how they have conceptualized and captured the multimodality of strategy work. They distinguish three different conceptualizations, which they label ‘multimodality as representation’ (treating different modes as reflected in each other), ‘multimodality as co-creation’ (treating different modes as recursively shaping each other) and ‘multimodality as intertwinement’ (treating different modes as amalgamated). They discuss how each view of multimodality allows for different types of insights to be gained on the doing of strategy.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.