Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 20 - The Use of Priming in Language Attitudes Research

  • from Part 4 - Overarching Issues in Language Attitudes Research
  • Edited by Ruth Kircher, Mercator European Research Centre on Multilingualism and Language Learning, and Fryske Akademy, Netherlands, Lena Zipp, Universität Zürich
  • Book:
    Research Methods in Language Attitudes
    Published online:
    25 June 2022
    Print publication:
    07 July 2022, pp 313-329

  • Summary

    This chapter provides an overview of how priming can be used to enhance the study of language attitudes. Priming refers to the non-conscious, automatic effect a stimulus can have on subsequent behaviour, arising from experience- or ideologically based associations between items or concepts. In language-based tasks, priming can surface as faster recall or recognition, and can also result in a response bias toward items associated with the prime. This chapter discusses work that examines how priming can be used to examine language attitudes and how priming can impact language attitude ratings. We provide recommendations for best practices and make suggestions for future research.