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Misinformation pervades our everyday lives, ranging from dangerous to harmless, malicious to well-intentioned. Intentional deception is a wide-reaching form of misinformation, that is sometimes harmful and sometimes socially positive or acceptable. Deception includes various behaviors that obscure the truth, mislead, or promote falsehoods. Misrepresentation, in certain instances, may be misleading or false but is normatively expected as standard practice. Thus, we ask: What aspects of deception produce different perceptions? How can community governance of misinformation adjust based on social perceptions and norms? This chapter addresses these questions, exploring governance of everyday misinformation in three Instagram domains: dating, food, and retail.
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