Intellectual property rights (IPR) regulation in preferential trade agreements (PTAs) has often been controversial. The increased appetite to strengthen multilateral standards for protection, as well as, in some cases, to expand the subject matter of IPR protection, often serving commercial interests, has been seen as conflicting with larger public interests. When faced with twenty-first century challenges, such as the digital revolution, climate change, or pandemics, the international IPR framework needs to adapt to reconcile with contemporary commercial, political, and public interests.
In this chapter, we discuss how the future design of PTAs can contribute towards this objective. First, we introduce the current international IPR framework and trace the main trade-offs for policymaking in this area, including those particular to PTAs. We emphasise the need for a balanced approach for IPR negotiation and protection in PTAs. Second, we discuss the role of trade secrets in the context of the digital economy, technology transfer in the context of climate change, and, lastly, the role of private–public partnerships in providing equitable access to medicines.