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  • Chapter 13 - A Dramaturgical Framework for Strategy as Practice

  • from Part II - Theoretical Resources: Social Theory
  • Edited by Damon Golsorkhi, emlyon Business School, Linda Rouleau, HEC Montréal, David Seidl, Universität Zürich, Eero Vaara, Saïd Business School, University of Oxford
  • Book:
    Cambridge Handbook of Strategy as Practice
    Published online:
    11 March 2025
    Print publication:
    23 January 2025, pp 230-248

  • Summary

    Whittle and Mueller offer a dramaturgical perspective on strategy as practice. This approach has its roots in Erving Goffman’s seminal work, and this contribution provides a sorely needed reflection of how the key ideas and concepts of this theoretical perspective can be used to advance our understand of important issues and questions in strategy as practice research. They include disruptive events, front region, dramatic realization, idealization, audience segregation, misrepresentation, back region, teams, team secrets, discrepant roles and defensive practices. However, Whittle and Mueller also encourage scholars to not only use specific ideas or concepts in Goffman’s work but to engage in more comprehensive analyses applying this approach to develop a fuller understanding of strategizing processes. They conclude by identifying avenues for future studies going beyond previous work using dramaturgical lenses in strategy as practice research.