Internet tech giants are regulated by multiple overlapping yet distinct pieces of EU legislation that establish a range of substantive digital rights for internet users, and varying legal opportunity structures for strategic litigation within their enforcement architecture. My Article focuses on the digital rights and enforcement architecture of the EU’s new Digital Services Act and Digital Markets Act compared to the General Data Protection Regulation. Consideration of key strategic litigation concerning the existing Regulation informs my exploration of opportunities and barriers for strategic litigation under the new Acts. Analysis of these strategic litigation opportunities necessarily encompasses the EU’s new regime for mass claims under the Representative Action Directive, and interaction between internet users’ digital rights and consumer protection laws. I contend that the new Acts comparatively centralize public enforcement power in the European Commission, marginalizing civil society, and effectively precluding most strategic litigation by civil society with regard to public enforcement. Furthermore, the new Acts could increase regulatory fragmentation and the risk of legal incoherence by establishing additional regulatory authorities and competences alongside existing institutions and regimes. I argue that private enforcement strategic litigation against internet tech giants could empower civil society to influence the development of digital rights. Private enforcement strategic litigation could also aid legal coherence as an enforcement mechanism that allows multiple areas of law to be raised and addressed at the same time, rather than in silos. However there are considerable barriers to such litigation, including legal questions such as cross-border jurisdiction and standing, and the resources needed for effective strategic litigation. Overall, concerning legal analysis for strategic litigation, my article demonstrates that we must consider both public and private dimensions of enforcement architecture across multiple area of law, taking into account the different power dynamics of different enforcement mechanisms, to understand the opportunities for strategic litigation to advance digital rights in the internet attention economy.