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  • 13 - EU–GCC Cooperation Opportunities on Behavioural Energy Efficiency

  • from Part V - Behavioural Aspects and Human Factors
  • Edited by Wael A. Samad, Rochester Institute of Technology – Dubai, Ahmed Badran, University of Qatar, Elie Azar, Carleton University
  • Book:
    Carbon Neutrality in the Gulf
    Published online:
    02 January 2025
    Print publication:
    16 January 2025, pp 282-306

  • Summary

    This chapter aims to facilitate a knowledge transfer between the European Union (EU) and the Gulf Cooperation Council (GCC) to enhance the ability of the two regions to trigger end-user behavioural changes and help them achieve their energy efficiency targets. The chapter highlights the need for incentive-based mechanisms to motivate consumers to reduce their consumption. These incentives go beyond simple subsidies on energy prices and aim to effectively engage end-users, increasing their awareness to ensure the long-term impact of the implemented actions. To maximise the potential for behavioural energy efficiency, the authors suggest coupling such incentives with smart infrastructure in buildings based on advanced machine learning applications, such as energy disaggregation, to provide personalised tips to each end-user, ranging from the broader household energy consumption to the appliance level.