In the years between the turn of the century and the outbreak of World War I, business directories listed four commercial piano storefronts in Kraków and an even more impressive nine in Lwów, though the actual number was even higher. Additionally, each of the cities boasted multiple local piano factories. The presence of these factories and storefronts indicates an established market for the buying and selling of pianos in the two major urban centers of Austrian Galicia in the years prior to the war. While piano advertising continued both during and after the war, this was not necessarily an indicator of a lack of change. The instability and increasing inflation of the period served as a catalyst, forcing some owners to sell their pianos, while other citizens may have had the opportunity to capitalize on the economic situation, buying these status symbols for their households. The persistence of private piano classified advertisements for those hoping to buy and sell pianos throughout the war years was a symptom of social and cultural change within the middle class in urban Galicia. This article situates the dynamics of the region’s persistent piano marketplace alongside contemporary socio-political and economic trends to highlight an important indicator of social mobility amidst the widespread impact of World War I.

Department stores have served as significant commercial and cultural institutions, transforming retail systems, consumption patterns, and people’s tastes in many countries since the late 1840s, when the first department store emerged in Paris. However, the adaptation of their business models and influence varied depending on social contexts. This article examines Japanese department stores from the 1900s to the 1930s, focusing on the role of restaurants within these establishments. Department store restaurants not only redefined the customer experience through innovative food services but also played a crucial role in reshaping the business itself. Central to this transformation were the waitresses, often referred to as “restaurant girls,” whose emotional labor became integral to the department store’s operations. Their work introduced the incorporation of personality into business management, highlighting how the performance of personality—both gendered and productive—was leveraged in the modern commercial world.

This article traces the early origins of Black consumer culture as it was portrayed in the Black press from the late 1800s to the early 1920s. It argues that Black newspapers were important agents in shaping how African Americans conceived of and interacted with the evolving commercial sphere around the turn of the century. Papers such as the Pittsburgh Courier, the Broad Ax, the Tulsa Star, and many others celebrated participation in the consumer arena as a respectable and desired practice. They also distinguished between shopping, as a social feminine pursuit, and patronizing Black-owned businesses, which was perceived as a gender-neutral, or even manly, racial duty. Espousing African American elite ideologies such as racial uplift and self-help, Black editors presented any purchasing of goods as an upright activity, which adorned its performer with affluence, respect, and power. Such portrayal encouraged the participation of African Americans in the consumer sphere and implied that it was an arena of similarity rather than difference.

In the late nineteenth-century United States, kerosene became a universal illuminant for artificial lighting, providing its users with a shared material environment. While kerosene users employed the fluid not only for lighting but also for washing, cooking, and cleaning, they had to deal with the material’s risks, such as fires and explosions. With the help of chemists and domestic advisors, American consumers adapted to this ambivalent material condition, weaving kerosene into their economic life and social thought. In so doing, some consumers identified as a “professional class” that navigated within this material environment through their own expertise—which paralleled their economic struggle within a rapidly growing but volatile political economy during the Gilded Age. As Standard Oil’s monopolization of the kerosene business became a substantial issue in national politics, this social consciousness among kerosene users attracted anti-monopolists like Ida Tarbell. Because Standard Oil had lowered the consumer price, these reformers sought an alternative rationale to persuade kerosene-consuming households to participate in the antitrust movement against the company. Examining how these progressive reformers turned kerosene consumers’ social identity to their political ends, this article sheds new light on the relationship between the energy transition, consumer culture, and American capitalism.

This article brings agency to discussions on financialization and financial education in Sweden by zooming in on two barely examined actors and arenas: civil society and public schools, respectively. The civil society organization Aktiespararna (Swedish Shareholders’ Association, founded in 1966) attempted to access and impact school education starting with its launch of youth efforts in the 1980s. Aktiespararna was joined in these efforts by Unga Aktiesparare (Swedish Young Shareholders’ Association), founded in 1990. This study describes the organizational strategies—tools, techniques, and discursive approaches—to reach Swedish upper-secondary school students. The result shows a crucial transition on how young Swedes were expected to relate to investing in stocks: from a special interest to pursue as either side activity or profession, to an inevitable part of everyday consumer life. The Swedish example is especially illuminating because it is general in its overall development from welfare state to market orientation. Yet, it emerges as distinctive in its pace and character. Apart from the apparent brisk, straightforward march from social-democratic hegemony, and one of the most regulated national economies in the mid-1900s, to a highly marketized and financialized society in the 2000s, Sweden holds a sociocultural history of strong popular movements and civil society associations. The article demonstrates important links between this aspect of collective engagement for individual progress and the financialization process.

Luchino Visconti is widely recognised as a high-culture director. However, in his films of the period 1943–63 there was a firm engagement with consumer culture and modernity in terms of themes, characters and references. This article explores this often overlooked dimension in Visconti's films by analysing a number of key sequences and moments that relate directly to consumption, consumer culture, leisure, modernity, Americanisation and youth culture. The analysis shows how these representations related to the ongoing changes in Italian postwar society and to incoming Americanisation in particular. My research is informed by the work of Gary Cross, Victoria De Grazia and Emanuela Scarpellini on consumer culture and contextualises how Visconti's referencing of consumer culture and modernity was received by the PCI (Partito Comunista Italiano or Italian Communist Party).

This article investigates the international genre of “retro” and how it is used in Hungary to re-matter the nation’s modern past, repositioning the country within a twentieth-century European history where it was never cut off by an “Iron Curtain” from the modern West. It does this by selecting for modern consumer goods and popular culture from both East and West that fit international criteria for retro. For both young and old, retro “matters” the past in a way that affirms contemporary market sensibilities, infusing it with value through assertions of market equivalence in the past and new value as commodities in the present. If Hungarian Retro works as a form of nostalgia for some, it is for an era of perceived national prestige, value, and economic sovereignty relative to the demoralized present. While distinct from right-wing nationalist politics, Hungarian Retro nonetheless shares in the project of erasing a stigmatized state socialism from national history. This article builds on scholarship on the role of the material in producing the nation in everyday life. It contributes a perspective that brings together: (a) the domestication of international commercial and popular trends; (b) the global hierarchy of prestige based on national exports and imports; and (c) the constitution of value in citizens via the qualities of consumer goods both produced and consumed.

Seventeenth-century Chinese literature thematizes market segmentation, the idea that functionally similar but different objects can be produced for and marketed to different ranks of people. A 1671 collection of classical essays, Xianqing ouji 閑情偶寄 by Li Yu 李漁 (1611–80), has generally been understood to be the most influential of lifestyle guides, containing essays about the theater, everyday life, and material culture. This article argues that price and quality differentiation when it comes to a variety of consumer goods forms a central organizing principle for the volume and provides a prism through which Xianqing ouji discusses social inequity and hierarchy.

Miami Beach was the nation’s premier winter resort between the 1930s and the 1950s. The city attracted a diverse crowd of visitors, some interested in a peaceful respite from the frigid north, others drawn by the drinking, dancing, and musical entertainment offered by its many bars and nightclubs. As part of an elaborate effort to sustain the city’s lively symbiotic urban leisure-services economy, the Miami Beach City Council addressed three types of market failures: chaotic competition, interproducer conflicts, and monopolistic business practices. This article demonstrates how these practices expressed a coherent vernacular philosophy of regulated capitalism arising from the city’s identity as a collective economic enterprise.