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Published online by Cambridge University Press: 29 April 2014
Huang & Bargh's (H&B's) definition of goals is ambiguous between “specific goals” – the end-state of a token action I am about to perform – and “unspecific goals” – the end-state of an action-type (without specifying how this would be achieved). The analogy with selfish genes pushes the authors towards the former interpretation, but the latter would provide a more robust theoretical framework.
Target article
Unconscious goals: Specific or unspecific? The potential harm of the goal/gene analogy
Related commentaries (1)
The Selfish Goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior