1 Introduction
Divination, broadly understood as the practice of seeking knowledge of the unknown, holds significant importance and is prevalent across diverse human societies and throughout historical times. As a prominent anthropological subject, divination has been extensively documented and theorized by not only anthropologists but also historians (Johnston, Reference Johnston2009), psychologists (Smith, Reference Smith2010), sociologists (Park, Reference Park1963), as well as scholars in the humanities and social sciences at large. The plethora of studies on divination, however, has been characterized by many inconsistencies: Divination has been described as intuitive (Struck, Reference Struck2016) and deliberate (Kiernan, Reference Kiernan1995), mystical (Saniotis, Reference Saniotis2007) and empirical (Zeitlyn, Reference Zeitlyn2021), and anxiety-relieving (Kuo & Kavanagh, Reference Kuo and Kavanagh1994) and anxiety-inducing (Hong & Henrich, Reference Hong and Henrich2024) among other dichotomies. Some of these apparent inconsistencies are rhetorical, with scholars emphasizing what they consider under-researched aspects of divination or reacting against existing stereotypes. Yet at the same time, these contrasting characterizations also highlight the richness of divination, demonstrating its capacity to span a broad spectrum of diverse dimensions.
Much work has been devoted to examining the forms and functions of divination, and my goal in this Element is a modest one, with two specific aims. The first is to offer an up-to-date, naturalistic account of divination (in doing so I’ll directly address its thorny definitional issue), and the second is to highlight why a cognitive approach is the most productive way of understanding divination. By “naturalistic account” I mean a theoretical framework that views divination as a natural product of human psychology and cultural transmission, free from the technical jargons that tend to mystify it,Footnote 1 and by “cognitive approach” I refer specifically to information production and individuals’ mental processing of such information. Essentially, I advocate a “return to common sense” perspective by arguing that at its core, divination is what it appears to be: methods to generate information, usually to assist subsequent decision-making. Therefore, most divinatory practices are primarily cognitive activities and should be viewed as such (Hong & Henrich, Reference Hong and Henrich2021), and a key puzzle that this Element seeks to address is the persistence and recurrence of many divinatory practices that, from a modern scientific perspective, do not yield accurate information.
Divinatory practices have permeated human societies throughout history. From producing medicines to determining propitious moments for important events, humans frequently relied on signs or messages generated by the supernaturalFootnote 2 (Karcher, Reference Karcher1998). The intellectual interest in divination can be traced back to ancient civilizations. Ancient Babylonian diviners explicitly theorized the possibility of divination in a causally interconnected universe (Annus, Reference Annus and Annus2010); Plato thought of divination as a form of divine inspiration (Landry, Reference Landry2014); Galen, the renowned medical practitioner of ancient Rome, considered medicine and divination as parallel arts while acknowledged divination’s relevance in some medical matters (Van Nuffelen, Reference Van Nuffelen2014). Note that in explicit theorization of divination ancient scholars have also occasionally cast doubts on its validity. For instance, the famous orator of ancient Rome, Cicero, devoted an entire philosophical treatise De Divinatione (Cicero, 44 BCE/Reference Cicero1921) questioning the rationale of Roman divination, and the Confucian scholar Xunzi explicitly expressed skepticism toward popular Chinese divination of his time (Lai, Reference Lai and Oppy2015).
During the colonial period, traditional forms of divination were described by Western travelers and missionaries as exotic cultural practices incompatible with Christianity (Silva, Reference Silva2018). These early works mostly focused on the validity and legitimacy of divination with strong normative tones (i.e., whether divination is factually efficacious and/or morally permissible). In contrast, the intense scholarly interest in divination that arose in late nineteenth/early twentieth century Europe treated divination’s objective ineffectiveness as a given and started to investigate the psychological, social, and cultural reasons for its persistence. This period also coincided with Europe’s mounting intellectual interest in “primitive” [sic] societies, in particular their norms, customs, and rituals that were different from post-Enlightenment Europe (Barnard, Reference Barnard2021). Scholarly discussions on divination that occurred in both armchair theorizing and ethnographic writings during this time period typically subsumed divination into the larger category of magic or treated divination and magic as analogous cultural phenomena, and often offered explanations in cognitive terms. Tylor (Reference Tylor1871), for example, implicitly treats divination, along with sorcery, witchcraft, “occult sciences,” “black art” and other superstitions as magic, and describes it as parasitic, clinging to other, sounder information-generating methods; Frazer (Reference Frazer1890) devotes an entire chapter on divination in his magnum opus The Golden Bough where he lays out his theory of sympathetic magic. Early ethnographers held similar views: Evans-Pritchard’s (Reference Evans-Pritchard1937) classic ethnography on Azande explicitly discusses divination by feeding chickens poisons and observing whether they live or die (chicken oracle) in the context of magical practices with a thorough investigation of the reasoning processes behind such seemingly exotic practices. This way of interpreting indigenous religious beliefs and practices has been later termed “intellectualist” (Stocking Jr., Reference Stocking1986), meaning that it takes means-ends rationality seriously, and interprets such beliefs and practices as the applications of human beings’ cognitive faculties to make sense of their world (Eames, Reference Eames2016). Later theorists, however, gradually turned away from such positions, and have attempted to account for divination by placing it within evolutionist, diffusionist, ecological, or functionalist theories. Most of these theories rationalize divination after the fact, effectively removing it from the realm of intentional action (Tedlock, Reference Tedlock2001).
The rise of symbolism and postmodernism in anthropology has led to a strong rejection of cognitive theories of magico-religious actions in general (Bloch, Reference Bloch2012; Jarvie, Reference Jarvie, Bronner and Iorio2018), and divination has been interpreted as anything but attempts to obtain accurate information (Boyer, Reference Boyer2020). Granted, there is some heterogeneity in how anthropologists interpret divination, but the overall sentiment towards the cognitive approach is definitively negative (Hong & Henrich, Reference Hong and Henrich2024). Robin Horton, a vocal advocate for the intellectualist tradition, commented in 1967 that his thesis on African religious discourses as efforts to explain, predict, and control worldly events “has enjoyed a certain notoriety. Some few scholars have agreed enthusiastically with part or all of it. Others, more numerous, have been affronted … All in all, the responses to the article have been predominantly unfavorable” (Horton, Reference Horton1967). More recently, in a pointed critique of a Current Anthropology article advocating for a cognitive interpretation of divination (Matthews, Reference Matthews2022), prominent social anthropologist Holbraad sharply criticized the idea, stating: “if divination is indeed best understood as a technique for gaining information about the world … it is an astonishingly bad one … [therefore] taking diviners as putative providers of accurate information is plainly wrong.”Footnote 3 Note that the rejection of the cognitive approach is also partly ideological: Because divination (and magic in general) does not achieve the ends it purports to achieve based on current scientific understanding of the world, to interpret such practices as genuine attempts at gaining accurate information or exerting influences on worldly events would mean that the indigenous people are mistaken, and in doing so the anthropologist would be implicitly accusing them of irrationality.Footnote 4
While sociocultural anthropologists today have largely abandoned the cognitive approach, some researchers in psychology have taken an interest in seemingly irrational human beliefs and behaviors. Most psychological research in this area does not specifically target divination but focuses more broadly on the psychological mechanisms underpinning superstitions. In his much celebrated book Believing in Magic: The Psychology of Superstition, psychologist Stuart Vyse (Reference Vyse1997) offers a comprehensive analysis of various types of superstitions in contemporary, modern societies. He posits that superstitions are the natural result of several well-understood psychological processes, including our sensitivity to coincidence, a penchant for developing rituals to fill time, our efforts to cope with uncertainty, the need for control, etc. This body of work builds upon decades of research on motivational and cognitive processes, most notably Kahneman and Tversky’s work on cognitive biases and heuristics (Kahneman & Tversky, Reference Kahneman and Tversky1972, Reference Tversky and Kahneman1973; Tversky & Kahneman, Reference Tversky and Kahneman1973, Reference Tversky and Kahneman1974). For example, Vyse uses the availability heuristic to explain why people would consult an astrologer, numerologist, tarot-card reader, or psychic in the hope of finding out what their futures hold because of our frequent exposure to such practices in movies, television, and popular literature where their predictions were presented as genuinely accurate (Vyse, Reference Vyse1997, p. 241). Essentially, the pervasive presence of these cultural practices makes them readily accessible, skewing our perceptions towards believing in their efficacy. While biases and heuristics often provide important benefits – such as enabling swift, cost-efficient decision-making – they may occasionally lead us astray.
Other psychologists have adopted a more explicit evolutionary perspective. Rozin and colleagues (Nemeroff & Rozin, Reference Nemeroff, Rozin, Rosengren, Johnson, Harris, Johnson and Harris2000; Rozin & Nemeroff, Reference Rozin, Nemeroff, Stigler, Shweder and Herdt1990, Reference Rozin, Nemeroff, Gilovich, Griffin and Kahneman2012a, Reference Rozin, Nemeroff, Stigler, Shweder and Herdt2012b) conducted a series of experimental studies that point to the adaptive benefits of sympathetic magical thinking. Their work suggests that the psychological mechanisms driving such thinking may have evolved because they offered significant survival and reproductive advantages to our ancestors. For instance, the aversion to objects that have been in contact with contaminants (what Frazer termed “contagious magic”) could help avoid exposure to contagious microbes (Rozin & Nemeroff, Reference Rozin, Nemeroff, Stigler, Shweder and Herdt1990). More formally, evolutionary theorists have modeled the conditions under which superstitious behaviors may evolve, proposing that natural selection could favor strategies that lead to frequent errors in assessing causality between events as long as the occasional correct response carries a large fitness benefit (Foster & Kokko, Reference Foster and Kokko2009).
A related line of research, often associated with cognitive and evolutionary anthropology, explores how the forms of cultural practices contribute to their popularity and longevity within human populations. This body of work suggests that practices aligning with our evolved intuitions about the world are more likely to be favored over those that contradict them. According to this perspective, beliefs and practices persist in societies not only because they are true and effective – they often aren’t – but more importantly because they appear to be true and effective. Singh (Reference Singh2022) refers to this as the “subjective selection” of culture, emphasizing the significance of our subjective assessment of cultural practices’ utility, particularly actions aimed at achieving specific outcomes. An example often cited to illustrate this concept is bloodletting. This practice, which involves the extraction of blood to heal a patient, was a widespread and popular medical treatment both in the West and around the world for centuries (Kerridge & Lowe, Reference Kerridge and Lowe1995). However, we now understand that this practice generally did little to benefit the patient and, more often than not, was actually detrimental (Wootton, Reference Wootton2007). The question arises: What contributed to its recurrence and sustained its popularity for so long? Miton et al. (Reference Miton, Claidière and Mercier2015) suggest that there are cognitive mechanisms that predispose us to find the concept of bloodletting attractive. Specifically, humans have a strong intuition that good and bad things would go in and out of our body affecting health (Carey, Reference Carey1985; Keil et al., Reference Keil, Levin, Richman, Gutheil, Medin and Atran1999), which makes the idea that something bad coming out of the body would help illness recovery a plausible one. In a similar vein, Boyer (Reference Boyer2020) argues that the success of many divination practices can be attributed to their “ostensive detachment,” meaning that the methods used to obtain the verdict appear impartial and not influenced by the diviner’s intentions or interests, thereby granting these practices more credibility than other sources of information whose content may be strategically manipulated by interested parties.
From these examples we can easily see how divination as a form of magic or superstition can be, and has been interpreted in cognitive terms. In general, cognitive approaches aim to address the puzzle of why we perceive causality where none exists (coincidentally, this was the question that early anthropologists like Tylor and Frazer sought to answer). Specifically, in the context of divination articulated in causal terms, the central question becomes: Why do humans believe that certain methods, protocols, or tools can “cause” the revelation of true and accurate information? It is important to note that cognitive theories of divination do not devalue other perspectives. Rather, as will be discussed in Section 4, the cognitive approach emphasizes the primacy of cognition in order to better understand the various functional aspects of divination.
The rest of this Element is organized as follows. I begin by exploring the various proposed definitions of divination and providing a working definition of divination that both respects its common usage and, as much as possible, maintains its theoretical coherence (Section 2). I then present a non-exhaustive survey of the existing theories of divination (Section 3) and lay out a detailed argument for the primacy of cognition in understanding divinatory practices (Section 4). Next, I examine the interplay between individual cognition and societal processes in reinforcing the credibility of divination in human populations (Section 5). Finally, I summarize the main points of the Element and highlight a few open questions that may merit future studies (Section 6).
2 Divination: The Thorny Definitional Issue
Social scientists do not always start their scholarly examinations of some subject by defining it (Swedberg, Reference Swedberg2020). This is not because definitions are unimportant; rather it is often because offering a clear, useful, and comprehensive definition is difficult (Sørensen & Petersen, Reference Sørensen, Petersen, Sørensen and Petersen2021). Such difficulty arises not only from the tension between the commonsense, folk understanding of a concept and its more technical, academic usage but also from the fact researchers across different disciplines often ascribe rather different meanings to the same term. Some notorious examples relevant to our discussion here include “religion” (Ferré, Reference Ferré1970; Guthrie, Reference Guthrie1980; Horton, Reference Horton1960; Jong, Reference Jong2015), “ritual” (Goody, Reference Goody1961; Snoek, Reference Snoek, Kreinath, Snoek and Stausberg2006), and magic (Bremmer, Reference Bremmer1999; Wax & Wax, Reference Wax and Wax1963). Religion, for example, has been variously defined as the belief in spiritual beings (Tylor, Reference Tylor1871), systems to obtain welfare and avert misfortune (Hewitt, Reference Hewitt1902), beliefs and practices that unite people into a single moral community (Durkheim, Reference Durkheim1915), and anthropomorphism (Guthrie, Reference Guthrie1980), among others. To date, no scholarly consensus has been reached on a single definition. Partly as a result, efforts to analytically distinguish religion from other cultural practices such as magic (Frazer, Reference Frazer1890; Thomas, Reference Thomas2003) have not been successful, leading to the adoption of the compromise term “magico-religious.”
So why bother with a definition at all? Indeed, there have always been suggestions to dispense with overarching concepts such as “religion” (Jong, Reference Jong2015; Nadel, Reference Nadel1954), and it is perhaps better to understand religion as a polythetic term denoting such diverse phenomena that they cannot be situated under a single explanatory theory (Boyer, Reference Boyer1994; Nordin, Reference Nordin2023). While I fully acknowledge the difficulties in coming up with coherent definitions for complex human cultural phenomena that would satisfy everyone, the cost of abandoning the definitional effort altogether seems too great.
In a discussion of the necessity of defining religion in anthropology, Horton (Reference Horton1960) gives two reasons for the importance of definitions. First, for many nonanthropologists the term “religion” carries a clear connotation and anthropologists have the duty to engage with and theorize such folk understandings.Footnote 5 More crucially, however, he asserts:
To go ahead with the comparative study of religion while leaving the scope of the term undefined is to behave in a self-stultifying way, for until some fairly precise criteria of inclusion of phenomena in the denotation of “religion” have been given, it is impossible to specify those variables whose behavior we have to try to explain in our study.
While Horton’s comments specifically target the “comparative study of religion,” his argument extends broadly to social scientific research. Without shared definitions, scholars are left without a common ground, leading to fragmented and possibly contradictory findings and making incremental progress difficult. Lacking a definition for a general concept X precludes the development of a general theory, as it remains unclear whether a specific variable x could be applied or tested against the theory. Additionally, without a clear definition, measuring X becomes impractical, as it is impossible to determine whether x qualifies as X, and precise measurement has become key in nearly all empirical scientific endeavors (Hand, Reference Hand2004; Muller, Reference Muller2018).
Fortunately, our discussion here is not about religion. Nonetheless, as I will show, defining “divination” proves to be similarly challenging. Like religion, a thorough discussion of definition is important because 1) both scholars and lay people have (sometimes strong) intuitions of what divination means, 2) marking the boundaries of what does and does not count as divination affects how we theorize the psychological/cognitive factors and social mechanisms that contribute to the rise and persistence of divinatory practices, and 3) a clear definition of divination can help us understand different theories of divination and why scholars sometimes talk past each other. Let’s begin by examining some standard dictionary definitions:
The action or practice of divining; the foretelling of future events or discovery of what is hidden or obscure by supernatural or magical means; soothsaying, augury, prophecy.
The art or practice that seeks to foresee or foretell future events or discover hidden knowledge usually by the interpretation of omens or by the aid of supernatural powers
These definitions are largely in line with those found in scholarly writings when the subject matter is explicitly defined. For example, divination has been defined as “the foretelling of future events or discovery of what is hidden or obscure by supernatural or magical means” (Fiskesjo, Reference Fiskesjo2001), “a way of exploring the unknown in order to elicit answers to questions beyond the range of ordinary human understanding” (Tedlock, Reference Tedlock2001), or practices “to discover what is hidden by ‘supernatural’ or irrational means, to see things through ‘magical’ insight” (Karcher, Reference Karcher1998). One can easily see that the common theme of these definitions is that divination is an information-generating practice characterized as “supernatural,” “magical,” or “beyond ordinary,” with the implicit assumption that readers are already familiar with these qualifying adjectives. These terms serve to categorize information-generating practicesFootnote 6 into two distinct types: the natural and ordinary versus the supernatural and extraordinary. This categorization leads to the immediate follow-up question: What exactly do “supernatural,” “magical,” and “beyond ordinary” mean? Addressing this proves to be a complex task.
To address these definitional challenges, I propose a typology of divination with two categories: a “narrow sense,” referring specifically to systematic rituals that interpret signs or patterns believed to involve some form of divine agency, and a “broad sense,” encompassing any cultural practice for obtaining information that appears implausible by contemporary scientific standards. This distinction accommodates the wide variability of practices termed “divination” across cultures while maintaining analytical clarity. The following discussion will explore how these definitions emerge from the considerations outlined in this section and why they are analytically superior to other definitions for framing divination within a cognitive framework.
2.1 “Supernatural” as a Qualifier
Let us begin by revisiting traditional attempts to define divination through its non-ordinary nature. Taking “supernatural” as an example (with other qualifiers following a similar logic), we immediately encounter the question of whether to define it emically (from an insider’s perspective) or etically (from an outsider’s perspective). Mainstream anthropological thinking often privileges the emic approach of adopting the native’s point of view, but this approach is problematic with the concept of the “supernatural” because it likely does not exist in many cultures.Footnote 7 There have been heated discussions in anthropology regarding whether the supernatural constitutes a valid emic category (Dein, Reference Dein2016; Lohmann, Reference Lohmann2003; Winzeler, Reference Winzeler2012), in particular whether the natural versus supernatural dichotomy is a Western construct imposed on many traditional, small-scale societies (Hallowell, Reference Hallowell and Diamond1960). A cursory look at the ethnographic literature reveals much direct commentary on the lack of natural versus supernatural distinction in premodern, non-Western societies: “few preindustrial cultures make a neat distinction between natural and supernatural phenomena … [as they] … may simply lack emic categories for ‘natural’ and ‘supernatural’” (Petrus & Bogopa, Reference Petrus and Bogopa2007); “our use of the notion “supernatural” does not correspond to any Gururumba concept: they do not divide the world into natural and supernatural parts” (Newman, Reference Newman1965, p. 83); “supernatural persons … [if applied to characters in the myths of the northern Ojibwa] … is completely misleading, if for no other reason than the fact that the concept of ‘supernatural’ presupposes a concept of the ‘natural.’ The latter is not present in Ojibwa thought” (Hallowell, Reference Hallowell and Diamond1960). In his masterpiece Witchcraft, oracles and magic among the Azande, Evans-Pritchard (Reference Evans-Pritchard1937) similarly makes the following comment on the lack of the natural versus supernatural distinction of the Azande people:
To us supernatural means very much the same as abnormal or extraordinary. Azande certainly have no such notions of reality. They have no conception of ‘natural’ as we understand it, and therefore neither of the ‘supernatural’ as we understand it. Witchcraft is to Azande an ordinary and not an extraordinary, even though it may in some circumstances be an infrequent, event. It is a normal, and not an abnormal happening.
Of course, we need to approach these ethnographic accounts with caution, mindful of ethnographers’ biases and the selective nature of their reporting (Geertz, Reference Geertz1973). We should also bear in mind that there are accounts pointing to the opposite: Malinowski, for example, suggests that the Trobriand islanders may indeed have the emic concept of “supernatural”Footnote 8 and would apply magical and rational means selectively to achieve desired outcomes in different situations (Malinowski, Reference Malinowski1992). However, the overwhelming consensus from these ethnographic descriptions is that many societies do not explicitly recognize the distinction between natural and supernatural, and the concept of the “supernatural” often does not constitute a valid emic category. Indeed, early social theorists like Durkheim have posited that the notion of the supernatural is relatively recent in the history of human thought, emerging alongside the rise of Enlightenment science in the seventeenth and eighteenth centuries (Durkheim, Reference Durkheim1915). Thus, for the vast majority of human history, the world was mostly viewed as an integrated whole, without clear divisions between different ontological realmsFootnote 9 (Sahlins, Reference Sahlins2022).
We are then left with the etic approach, but defining the supernatural in etic perspectives is not without problems, either. For one thing, the modern Western understanding of “supernatural” is far from clear-cut (Saler, Reference Saler1977). Delineating the meaning of the term can involve sophisticated theological discussions on the nature of reality (Berger, Reference Berger1977), and its usage by social scientists is similarly ambiguous, as it is often used as a convenient shorthand to refer to a broad cluster of loosely related phenomena and events. A systematic review of psychologists’ employment of “supernatural” and related terms by Lindeman and Svedholm (Reference Lindeman and Svedholm2012) reveals that these concepts are variably defined as either domain-general (e.g., false beliefs, scientifically impossible phenomena, associative biases, irrational acts) or domain-specific (e.g., specific beliefs that violate our intuitive ontology). The authors conclude that domain-general definitions are problematic because they are either too narrow (e.g., associative bias does not encompass belief in devils) or too broad (e.g., false beliefs would include the belief that dolphins are fish which does not appear supernatural), and propose that supernatural beliefs are best described as a confusion of ontological categories, that is, misattributing properties that belong to objects/events in one category to those in another category. For example, this can include beliefs that thoughts can move external objects or that force or energy can possess life (e.g., Feng Shui, Chi), as well as the idea that minds can exist independently of bodies and operate as animate entities (e.g., angels, devils, and ghosts).
The examination ofthe definitional issue of “supernatural” has two important implications for our discussion of divination. Firstly, it highlights the need for an etic approach in defining divination, one that leans on a scientific understanding of the world and its causal structures. Secondly, we must recognize that the use of the term “supernatural” – along with similar terms like “occult,” “obscure,” or “non-ordinary” – is not without its complications. As I will argue, while Lindeman and Svedholm’s (Reference Lindeman and Svedholm2012) definition of “supernatural” makes it a good qualifier for “magic,” it requires some adjustments to suitably apply to “divination.”
2.2 Demarcating Divination from Non-divination and the Two Senses of Divination
As with most complex sociocultural phenomena, any general theory of divination faces a demarcation problem. In her book Ancient Greek Divination, Sarah Johnston (Reference Johnston2009, p. 5) explicitly points this out:
The good diviner knew about the sympathetic links between, say, the appearance of a night-owl during the day and political insurrection and could therefore predict what was going to happen when such a bird showed up. But this prompted such questions as how we should distinguish between the art of the diviner and the art of the doctor, the farmer, the sailor or anyone else who made it his business to learn how one thing signified another that was yet to come – is it divination to know that an olive crop will be abundant by looking at blooms early in the season, or is that just good arboriculture? Is it divination to predict rain by looking at a dark cloud, or is that simply the sort of practical meteorology that every reasonably intelligent person picks up during the course of life?
Now, if we remind ourselves of the dictionary definition of divination, can we say in any sense that the use of dark clouds to predict rainfall is natural while the use of a night owl to predict a political insurrection is supernatural? One way to make the distinction is to appeal to the involvement of the divine, as Johnston herself seems to suggest: If the signs are believed to be provided by (typically anthropomorphized) deities, then the method of interpreting these signs may be deemed divination. After all, the etymological root of “divination” has an unambiguous link to the idea of divine involvement, a concept frequently assumed, either explicitly or implicitly, within scholarly discussions (Brown, Reference Brown2006; Zuesse, Reference Zuesse1975). In discussing the status of prophecy as a possible form of divination, for example, Kitz (Reference Kitz2003) explicitly states the “fundamental principle” of divination: “ … divination is based on one very simple premise: all divine action causes material reaction.” Thus, divination can be viewed as a practice of communicating with anthropomorphized superhuman entities such as Gods, spirits, or deceased ancestors.Footnote 10 Throughout this Element, I will label this “divination as communication with the divine” as the “narrow-sense” definition of divination. This definition aligns well with Tylor’s (Reference Tylor1871) minimal definition of religion as a belief in spiritual beings, offering the benefits of precision and elegance. However, defining divination in this narrow sense would leave out many practices that do not invoke any superhuman agent yet are traditionally recognized as forms of divination, both in ancient and modern contexts such as Yijing (I Ching), tarot cards, and palm reading.Footnote 11 This calls for the formulation of a “broad-sense” definition of divination, one that encompasses these practices while simultaneously distinguishing them from ordinary information technology.
Let’s refine the use of the term “supernatural” to better suit our purposes. Lindeman and Svedholm (Reference Lindeman and Svedholm2012) define the supernatural as mistaking ontological categories – an etic perspective, since practitioners and believers likely do not view their beliefs as mistaken. While this approach works fine for magic, it doesn’t fully encompass broad-sense divination, which is fundamentally rooted in a belief in the interconnectedness of the universe (French, Reference French2005, p. 135; Hong, Reference Hong2024), often contradicting our current scientific understanding of worldly causality. This notion bears resemblance to the concept of “ontological category confusion” but extends beyond it by positing causal links between events and phenomena that do not necessarily belong to different ontological categories yet are unrelated from the perspective of modern science (Hong & Henrich, Reference Hong and Henrich2021). Consider the use of astrology to predict personal outcomes, based on the assumption that the positions and movements of celestial bodies influence human lives. This belief does not conflate ontological categories, as both celestial entities and human experiences exist within the physical world. Yet, it posits a causal relationship deemed implausible by our current (scientific) understanding of the world due to the absence of known mechanisms linking the two types of entities. As such, “supernatural” in this context signifies more than mere incorrect beliefs; it refers to beliefs in causal relationships lacking any scientifically plausible mechanism. Conversely, some cultural practices are based on factually incorrect beliefs but are not typically categorized as divination.
Let us consider fetal sex prediction as an example to illustrate how the proposed demarcation scheme works in practice. In modern societies, ultrasound technology can determine fetal sex with nearly 100 percent accuracy, and no one would consider it divination – its legitimacy is firmly grounded in the scientific understanding of biology and physics. More interesting are the various “folk” methods of fetal sex prediction. On one hand, some methods deviate significantly from our modern understanding of causality. For example, popular numerological methods in China calculate fetal sex based on the mother’s age and the month of conception (Hong & Zinin, Reference Hong and Zinin2023), and the use of dreams to foretell a baby’s sex is a recurring belief in many traditional societies (Hong, Reference Hong2022b). Under the proposed demarcation scheme, these methods would be classified as “divination” because they are scientifically implausible. On the other hand, there are methods, such as associating maternal food cravings or abdominal bumps with fetal sex, that appear biologically plausible but do not perform better than chance (Forbes, Reference Forbes1959; Hong & Zinin, Reference Hong and Zinin2023). In this framework, these biologically plausible but scientifically unsupported methods would not qualify as “divination.” To drive the point home, consider the use of fundal height to predict fetal sex. While its predictive validity is highly questionable, I trust that most readers would intuitively agree that it does not belong in the category of “divination.”
Figure 1 shows a general topology of divinatory practices in this framework. To reiterate, “narrow-sense” divination refers to communication with the divine (anthropomorphized superhuman deities), and in accordance with the existing literature, I differentiate between two primary methods of divination: inspired divination, where the diviner directly receives and communicates information from a deity, often as a specific message, and technical divination, which involves the diviner interpreting the hidden meanings behind natural occurrences, signs, or omensFootnote 12 (Flower, Reference Flower2008; Kitz, Reference Kitz2003). This is an ancient classification which traces at least back to Plato, who famously expressed a preference for inspired divination, arguing that human interpretations of divine signs are inherently prone to errors and misjudgments (Landry, Reference Landry2014).

Figure 1 A typology of divination practices.
Broad-sense divination, on the other hand, includes both narrow-sense divination and scientifically implausible information technology that does not involve communication with the divine. There has been some inconsistency in whether to classify the latter kind of divination as “technical divination” (illustrated by a dashed line with a question mark in Figure 1), and I have no intention of policing the scholarly usage of divination here. I do, however, wish to highlight the implicit assumption of “divination as implausible information technology” in contemporary scholarly discourse. Phrenology, for example, has often been referred to as a form of “divination” by modern scholars (Robertson, Reference Robertson2018). Anthropologists also sometimes use the term “divination” pejoratively to critique what they view as questionable, in particular ethically problematic information technologies, such as genetic testing (Lock, Reference Lock2005; Palmié, Reference Palmié2007) and big data/algorithmic predictions (Cabrera, Reference Cabrera2020; Lazaro, Reference Lazaro2023).
This topology is a decidedly etic approachFootnote 13 that aims to capture its usage within (Western) academic discourse. Although not a “carving nature by its joints” way of demarcating divination from non-divination, it provides an analytically useful framework for understanding various cognitive and social factors influencing different types of divinatory practices. Such a definition of divination also implies that whether we categorize a particular information-generating technology as divination hinges on the perceived presence of a scientifically plausible mechanism linking the sign and the outcome, rather than its empirical record of predictive success and failures. Indeed, an intuitive understanding of the validity of technological practices often precedes the need for “data” (Hong & Henrich, Reference Hong and Henrich2021).
3 Theories of Divination
As mentioned in the introduction, divination stands out as a prominent cultural practice in many human societies and has attracted much scholarly attention. Because it is often implicitly seen as implausible forms of information technology in contemporary scholarly discourse,Footnote 14 numerous theories have been proposed to explain its prevalence and recurrence in human societies I wish to emphasize that, according to the definition I just offered, divination is “implausible” only from a modern scientific perspective – not for the diviners and clients themselves. For those engaging in these practices, divinatory techniques are typically perceived as highly plausible, making their use entirely rational within their cultural and cognitive frameworks.
Among the proposed theories, symbolic and functional approaches are particularly notable, and they will be the focus of this section. Symbolist approaches in anthropology suggest that divinatory practices are rarely what they appear to be; rather, they symbolize something else, and it is the job of anthropologists to discover their hidden meaning (Douglas, Reference Douglas1975; Turner, Reference Turner1975). Functional explanations additionally emphasize their functions either at the individual or the societal level, with societal functions frequently aimed at bolstering social solidarity and cohesion (Jarvie, Reference Jarvie1986). Note that scholars do not always explicitly define divination in their analysis, sometimes using the term “divination” in rather idiosyncratic ways. Thus, these theories are not exhaustive explanations of divination, a caveat often acknowledged by the authors themselves. In the ensuing discussion, I will briefly outline these theoretical frameworks with concrete examples, and then in the next section argue that while symbolic and functional theories provide valid insights into divination, they ultimately rest on a cognitive foundation to offer coherent explanations of human behavior.
3.1 Divination as Dispute Resolution
A common way in which divination has been explained is mechanism for resolving disputes. This perspective posits divination as an arbitrative tool to facilitate agreement in challenging situations (Johnston, Reference Johnston, Johnston and Struck2005). For example, Victor Turner (Reference Turner1968) highlights divination’s role in social redress among the Ndembu people. According to Turner, Ndembu diviners try to elicit from their clients’ responses which give them clues to the current tensions in their groups. Divination, in this case, becomes a form of social analysis that reveals hidden conflicts so that they can be dealt with by institutional norms and procedures. Turner notes that diviners, through experience, have learned to “reduce their social system to a few basic principles and factors, and to juggle with these until they arrive at a decision that accords with the view of the majority of the clients at any given consultation” (p. 51). Furthermore, the public nature of divination, especially in emotionally charged contexts, allows diviners to reaffirm social norms in impactful ways. Similarly, Park (Reference Park1963) argues that the people employ divination in the selection of a house site in which “the diviner in effect provides a legitimating sanction upon a process of structural realignment which … would be difficult indeed to sanction in any remarkably different manner.” According to Park, selecting a house site influences not only the actor him/herself but also their kinship network, and involves the important decision of whether or not to stay with or depart from one’s kinship network. In this scenario, divination “depersonalizes” an otherwise deeply personal and impactful decision and thus precludes potential disputes and conflicts.
Another prominent cultural phenomenon that falls into the category of dispute resolution that involves the divine is trial by ordeal, in which God(s) is/are believed to condemn the guilty and exonerate the innocent through formally conducted physical tests (Radding, Reference Radding1979). Trial by ordeal itself was rather ancient and has been suggested to have existed as early as the time of Hammurabi in ancient Babylon (Bell, Reference Bell2017), and has been extensively studied by legal scholars (Gross, Reference Gross1937; Kamali, Reference Li2018). Though not always classified as divination in the literature, trial by ordeal fits nicely in the topology of divination in Section 2 as a way of determining the guilt/innocence of suspects with the help of the divine. The specific methods of ordeal can vary, but the general idea is that if the suspect is able to go through the tests unharmed, then they are proven innocent as God is on their side (Leeson, Reference Leeson2012). Various theories have been proposed to explain this seeming irrationality, and functional approaches (particularly in legal scholarships) emphasize the role trial by ordeal plays in forming consensus and unity in communities. Hyams (Reference Hyams, Arnold, Green, Scully and White1981), for example, suggests that trial by ordeal in medieval England often served to release tensions and reinforce the community’s standards of proper behavior by having God publicly cast his judgment. Bartlett (Reference Bartlett1986) similarly argues that ordeal was a reasonable instrument for settling disputes in medieval Europe, and it was mostly used in extraordinary situations when other modes of proof failed. Trial by ordeal, or more broadly the invocation of the divine to help distinguish the guilty and the innocent similarly exists in many traditional societies, in particular in the context of identifying witchcraft and sorcery (Evans-Pritchard, Reference Evans-Pritchard1937; Hiltunen, Reference Hiltunen1986; Lambert, Reference Lambert1956).
3.2 Divination as Mechanism to Legitimize Political Power
In societies with complex political hierarchies, divination is often a highly political matter and under tight regulations of the state (Cooley et al., Reference Cooley, Pongratz-Leisten and Strine2014; Pecírková, Reference Pecírková1985; Smith, Reference Smith1986). As such, a common functional interpretation of divination in these contexts is that it helps legitimize and solidify political power. For example, elaborate divination procedures in the Shang and Zhou dynasties of ancient China were argued to support the bureaucratic institutions as a source of state power (Flad, Reference Flad2008), and ancient Mesopotamian kings often employed professional diviners who would offer favorable interpretations of existing omens regarding the kings’ rule out of political expediency (Brown, Reference Brown2006).
A particularly noteworthy form of divination is celestial (or astral) divination, where heavenly phenomena are believed to be associated with earthly (political) affairs (Reiner, Reference Reiner1995; Swerdlow, Reference Swerdlow1999). Historically, this form of divination was frequently employed to justify the legitimacy of the rulers of the state by showing auspicious signs from Heaven. A memorable example occurred in ancient Rome, where the appearance of a comet in 44 BCE, shortly after the assassination of Julius Caesar, was interpreted by many Romans as a sign of Caesar’s deification. Augustus (then Octavian) used this celestial event to bolster his political position by claiming that the comet was Caesar’s soul ascending to the heavens, thereby implying divine favor for himself as Caesar’s heir (Gurval, Reference Gurval1997).
A more salient political use of divine messages is perhaps oneiromancy, the deciphering of dreams to extract meaningful information. In traditional China, dreams of suns and dragons were typically associated with imperial power, and historical records have shown a plethora of instances where princes and other competitors to the throne used (or fabricated) such dreams to enhance political legitimacy (Hong, Reference Hong2022b; Yu, Reference Yu2022), and historians similarly had an incentive to retrospectively fabricate such dreams to justify the emperors’ political power of their own dynasty (Fang, Reference Fang2015). For example, the official dynastic record of the Eastern Han Dynasty documented a story of its founding father, the Guangwu Emperor, recounting a dream to one of his generals as he was achieving tremendous military success yet had not officially declared himself emperor:
‘Last night I dreamed of myself riding a red dragon flying into the sky; when I woke up, my heart beat real fast.’ Feng Yi (a military general) said: ‘This is your soul induced/moved by the Heavenly Mandate. The unrest in your heart is due to your habitual prudence.’ Then he started to discuss with other generals on officially proposing Guangwu to be the emperor.
As modern readers, we cannot know exactly whether Guangwu indeed had such a dream or was merely fabricating it, but its political significance is obvious. In a cultural context where dreams were believed to be a valid channel for divine messages, it is no surprise that political actors strategically resort to it for their own advantage. More generally, divinatory signs could be used as political arguments for persuasion purposes (Hong & Chen, Reference Hong and Chen2024; Ramsey, Reference Ramsey2023). In the Neo-Assyrian period, for example, royal advisors often counseled their kings using the celestial omen series (Rochberg, Reference Rochberg2004, p. 220).
3.3 Divination as a Method to Reduce Uncertainty and Alleviate Anxiety
Of course, divination does not always occur in the public and may be utilized in rather private settings, particularly where its usage is deemed illegitimate by the authorities,Footnote 15 or when the information sought is highly personal. Scholars have also offered individual-level explanations, the most common being that divination helps alleviate anxiety by reducing uncertaintyFootnote 16 in what appears chaotic and mysterious. Such examples are widespread across different historical contexts. Professional dream interpreters, for instance, were believed to alleviate the anxiety of worried rulers in traditional China by clarifying the meaning of otherwise vague dreams (Vance, Reference Vance2017), and ancient Greek divination has been described as a “cultural heuristic to help people overcome the unpleasant feelings of uncertainty and the fear of the unknown” (Jouan, Reference Jouan1990). In the context of decision-making where clients desperately need practical information to handle pressing matters, divination can also be used to directly guide actions, thereby relieving the clients’ anxiety. This type of explanation often emphasizes the reduction of psychological discomfort as a result of the reduction of uncertainty, and implies that the participants in divination understand that their efforts do not “work” in a tangible sense. Instead, divination primarily provides psychological comfort in situations where no other solution is available. This line of thinking traces back to Malinowski’s analysis of magic, where he suggests that people recognize the limits of their empirical knowledge and capacity, yet are driven by strong emotional factors such as anxiety, fears, and hopes when they resort to magic (Malinowski, Reference Malinowski1992). In other words, magic functions to preserve human confidence (even if illusory) in threatening situations (Kippenberg, Reference Kippenberg, Schäfer and Kippenberg1997).
Such explanations, which focus on individuals’ psychological needs for certainty and control, are also common in the anthropological literature, and often have an added dimension of “meaning-making.” Victor Turner (the same author that describes divination as dispute resolution), in his analysis of divination in rural Africa, highlights that in harsh environments with high morbidity and mortality rates, low nutritional levels, plagues, droughts, and famines, diviners can counteract the fears and anxieties produced by such indeterminacy though the frequent interposition of their overdetermined schemata provided by divination, which restores coherence and meaning. (Turner, Reference Turner1975, p. 25). Similarly, Denham (Reference Denham2015) gives the following description of Nankani (an ethnic group in Northern Ghana) divination that involves seeking answers from ancestral spirits:
During divination sessions, the client works between their reflective self and their idealized conception of the ancestors. This split is not pathological, but a useful and culturally derived method for the management or reduction of existential anxiety, changing social relations, and uncertain circumstances. Divination and, in particular, the divinatory selfscape that emerges, mediates this split and assists in resolving uncertainty and generating meaning.
This particular account emphasizes the role divination plays in making sense of the apparently unexplainable (e.g., “Why does this misfortune happen to me?”), and even if there are no immediate action recommendations, obtaining a coherent and sensible explanation could confer affective benefits. Other scholars have explicitly emphasized the therapeutic effect of divination (Ajala, Reference Ajala, Peek and van Beek2013; Bohannan, Reference Bohannan, Beattie and Lienhardt1975; Zempléni, Reference Zempléni1975); in fact, divination sessions have sometimes been compared to modern psychological counseling (Chuang, Reference Chuang2011; Kohol & Akuto, Reference Kohol and Akuto2019).
Some psychologists similarly suggest that a psychological need to relieve anxiety may be a sufficient explanation for certain types of divination (Jahoda, Reference Jahoda1970). While studies in psychology are typically not about divination per se, there have been a number of studies on how the need for psychological certainty contributes to superstitious thinking and behaviors generally. Baseball players, for example, are suggested to be particularly superstitious due to the inherent risks and uncertainties in their games. These superstitions often manifest themselves in the form of routinized rituals that may be idiosyncratic to individual players (Gmelch, Reference Gmelch, Moro and Myers2010). The literature on pathological gambling also frequently invokes cognitive biases such as the illusion of control to account for superstitious behaviors in games with significant uncertainty (Cocker & Winstanley, Reference Cocker and Winstanley2015; Griffiths, Reference Griffiths1990). Similarly, theories such as compensatory control propose that individuals employ “compensatory strategies” to manage uncertainty – such as affiliating with external systems perceived to act on their behalf or seeking out simple, clear, and consistent interpretations of the social and physical environment – to regain a sense of control over their lives (Landau et al., Reference Landau, Kay and Whitson2015). Unlike anthropological approaches, psychological perspectives typically assume that individuals might genuinely hold false beliefs due to faulty reasoning – a point we will revisit – and that these beliefs lead to tangible behavioral consequences.
3.4 Divination as a Special Way of Knowing
Though functional and individual-psychological theories of divination currently dominate the scholarly discourse, there have been attempts to describe divination as a special way of knowing (Tedlock, Reference Tedlock2001). These accounts are “cognitive” in so far as the authors are dissatisfied with functional accounts of divination that emphasize only their sociopolitical aspects or anxiety-relieving/therapeutic effects, and call for greater attention to the practice of divination itself as an information-generating activity. Divination is “special,” however, in that this kind of knowing is to be distinguished from ordinary information technology.
A recent account that attempts to explain divination in informational terms concerns how it helps us express intuitions. The idea itself was quite novelFootnote 17 when the classicist Peter Struck (Reference Struck2016) offered a comprehensive account with an elaborate analysis of how ancient Greek employed divination for such a purpose, and there have been a few follow-up studies since (Baratz, Reference Baratz2022). According to Struck, divination does not produce new information in a technical sense but serves to uncover and convey knowledge already held subconsciously. In cognitive science, it is well established that we know certain things without understanding how (Gigerenzer, Reference Gigerenzer2007; Radman, Reference Radman2012), and divination is “the most robust ancient version in a long series of attempts” to express this “surplus knowledge” (Struck, Reference Struck2016, p. 15). Struck argues at length that ancient philosophers often attributed sudden, inexplicable insights to divine sources, and this type of involuntary, gut-feeling sort of knowledge parallels the modern concept of cognitive intuition. Note that Struck labels his approach “cognitive,” as clearly seen in the title of his book Divination and Human Nature: A Cognitive History of Intuition in Classical Antiquity. By “cognitive” he means that divination, especially inspired divination, can be viewed as a method of acquiring information through intuition rather than rational inference or conscious deliberation.
More generally, divination is sometimes suggested to operate as a “non-normal” mode of cognition (Peek, Reference Peek and Peek1991). Spirit possession in shamanism exemplifies this, where diviners enter altered states of consciousness (Beattie & Middleton, Reference Beattie, Middleton, Beattie and Middleton1969). Anthropologists generally accept the sincerity of the diviners (i.e., that they are not charlatans merely faking it) in these contexts, and there is plenty of evidence showing that professional shamans do genuinely seek to enter altered states and sometimes would resort to the use of hallucinogenic plants and other psychedelics (Hatsis, Reference Hatsis2018; Metzner, Reference Metzner1998).
A feature of many anthropological accounts that suggest divination as a special way of knowing is their somewhat elusive and ambiguous stance on the truth status (in the ordinary sense) of information generated by divination and the motivations behind individuals engaging in it (Hong & Henrich, Reference Hong and Henrich2024). Some examples include “ … [divination] is itself a mode of discovery that makes a truth-claim with regard to how it represents the world … the diviners’ claims are incommensurate with those of anthropologists” (Myhre, Reference Myhre2006), “The role of the truths that diviners pronounce is not to make a claim about the world but rather to change it – to interfere, in other words, in its ontological constitution” (Holbraad, Reference Holbraad2009), “within the divinatory space, past experience and potential futures are brought together, framed by the querent’s current questions and needs and interpreted through the lens of the present. In doing so, the authentic is resituated; it is not linear but experiential … ” (Sawden, Reference Sawden2018). I submit that these statements can be challenging to comprehend even for professional social scientists, let alone readers without much expertise in recent theoretical developments in anthropology (e.g., postmodernism and the ontological turn). The basic point is really that while divination seeks to generate information, it is not concerned with truth in the correspondence sense – where the truth or falsity of a statement is determined by how accurately it describes the world.Footnote 18 This is why Holbraad (Reference Holbraad2019) claims that Cuban divination always produces truth by emphasizing the transformative aspect of divination, that divination is “indubitable” because divinatory statements are not merely (or even primarily) representations of the world but help the client reconstruct her experiences in her particular contexts.
4 A “Commonsense” Cognitive Approach and Why Cognition Serves as the Foundation to Understand Divination
Having introduced several major theories of divination, I now turn to an approach that, in my view, has not received sufficient attention in the scholarly literature. While scholars such as Devisch (Reference Devisch, van Binsbergen and Schoffeleers2013) have made significant contributions by classifying various theories of divination, I find the distinction between symbolic/functional perspectives and cognitive ones particularly helpful. This distinction not only underscores the importance of cognition but also highlights the differences between the cognitive approach I advocate (which I will discuss in subsequent sections) and the cognitive approaches addressed in the previous section.
As mentioned in the introduction, I argue that divination is primarily a cognitive activity and should be viewed as such, and in this regard I am on the side of scholars discussed in Section 3.4. However, I further argue that divination as an “epistemic technology” is not qualitatively different from ordinary information-generating methods and they could be (and should be) theorized within a general framework for understanding human technologies (Hong & Henrich, Reference Hong and Henrich2021). More explicitly, my proposed “commonsense” approach views divination as fundamentally a cognitive activity aimed at generating information to reduce uncertainty and guide decision-making. In other words, people resort to divination because they seek accurate information about matters of pragmatic interest, typically to inform decisions. This approach emphasizes three core principles:
1) Instrumentality of Divination: Divination is primarily understood as an epistemic tool – an information-generating practice that individuals use to address unknowns or uncertainties in their lives. This perspective takes seriously the ways in which participants, whether diviners or clients, approach divination as a means to obtain actionable insights, regardless of whether the outcomes align with empirical reality.
2) Cognitive Mechanisms: The efficacy and persistence of divination are underpinned by universal cognitive mechanisms such as pattern recognition, causal reasoning, and decision-making heuristics. These mechanisms help explain why divinatory practices appear plausible and useful to their practitioners, even when they do not conform to scientific understandings of causality.
3) Contextual and Social Dynamics: While rooted in individual cognition, divination practices are shaped and reinforced by social and cultural contexts, especially in the process of information transmission. Factors such as worldview and preferential reporting of successful outcomes contribute to the perceived validity and credibility of divination in different societies.
In what follows I will first provide evidence for the instrumentality of divination, that is, humans primarily take divination as a means to obtain accurate information, then explain why functional accounts of divination require a cognitive basis, and finally synthesize existing work on the psychological and cognitive factors that sustain belief in divination.
4.1 Ethnographic and Historical Evidence for the Instrumentality of Divination
Few would deny that, at face value, the objective of divination appears to be obtaining information. Yet as I have mentioned, many (especially anthropological) accounts of divination have maintained that divination is not really about knowledge acquisition but rather aims to uncover the deeper meaning or hidden function of divination. While these perspectives offer valuable insights, they sometimes overlook or misinterpret the substantial ethnographic and historical evidence that underscores the face-value instrumentality of divination. It’s evident not only in how diviners market their services as crucial information providers but also in the willingness of clients to pay significant fees for these services. Moreover, both diviners and clients are aware that divination may produce inaccurate results and considerable efforts are made to ensure the accuracy of divinatory verdicts. Here, I summarize empirical evidence focusing on two aspects: the use of repetition to enhance the reliability of information and the strategies employed to distinguish competent diviners from potential quacks and charlatans.
In many ethnographic and historical records, we observe that divinatory procedures are repeated until a consistent verdict appears. In a paradoxical sense, such repetition “ensures” that the revealed information isn’t merely due to chance.Footnote 19 For example, in both ancient China and ancient Greece, military generals would perform divination procedures multiple times before making important battlefield decisions. As Raphals (Reference Raphals2013) notes:
[There] is evidence in both traditions of ongoing efforts by military leaders to reaffirm divine mandates for military activity. If the primary function of divination were to ensure consensus or military morale, there would be every incentive not to repeat divinatory procedures, at least once a desired response had been obtained. This is exactly the opposite of what we see in Greek military practice. Armies repeatedly performed hieraFootnote 20 and sphagia sacrifices. Similarly in China, even when a military decision had been made at the state level, battlefield divination was repeated continually to determine personnel, to choose auspicious times, and to prognosticate immediate prospects for victory.
If we interpret the generals’ actions as merely performative or strategic, such repetition would appear puzzling. However, these actions become immediately sensible if we recognize that some generals genuinely wished to follow divine instructions given the great uncertainty and high stakes involved in war. In less serious situations, we similarly observe the tendency to repeat. Among the Nupe people in Nigeria, for instance, diviners in commercial settings might repeat the casting of shells – similar to the Yoruba’s Ifa divination – multiple times, rationalizing that “when you are told something important once only, do you believe it? No – you would wish to hear it twice or three times before you are satisfied that it is the truth. Similarly, you must consult the cords several times.” (Nadel, Reference Nadel1954).Footnote 21 My own fieldwork among the Nuosu people in southwest China similarly shows that diviners, when using twig divination to generate a yes/no answer, would repeat the same procedure at least twice to confirm the validity of the verdict (Hong & Henrich, Reference Hong and Henrich2024). In Taiwanese Poe divination, divinatory confirmation typically requires three consecutive positive responses from poe throws (statistically similar to coin flipping), and people are aware that the outcomes of these throws are subject to influences other than godly ones (Homola, Reference Homola, Good, Berti and Tarabout2016; Jordan, Reference Jordan1982). The Quiché Mayan requires the same divinatory procedure to be repeated four times with the same result in determining the causes of illness (Bunzel, Reference Bunzel1952). Perhaps the most striking example of the measures taken to ensure the accuracy of divinatory verdicts is the Azande chicken oracle, as documented by Evans-Pritchard (Reference Evans-Pritchard1937). The Azande pose a question to the oracle and feed fowls (chickens) with poison, observing whether the fowl dies or survives to determine the verdict. Notably, multiple tests were often conducted to confirm the verdict. Evans-Pritchard (Reference Evans-Pritchard1937) provides a concrete example:
First Test. If X has committed adultery poison oracle kill the fowl. If X is innocent poison oracle spare the fowl. The fowl dies.
Second Test. The poison oracle has declared X guilty of adultery by slaying the fowl. If its declaration is true let it spare this second fowl. The fowl survives.
Result. A valid verdict. X is guilty.
This example illustrates the logic of Zande divination: By posing the question in the opposite ways, they confirm the consistency and reliability of the outcome generated by the divinatory procedure. The ingenuity of this setup is that it eliminates the possibility of the poison being too strong or too weak in which case the fate of the fowl would be determined by the physical-chemical properties of the poison itself rather than the oracle which supposedly answers the question through controlling the fate of the fowl.Footnote 22
In addition to the doubts regarding the reliability of individual divinatory instances, people often hold critical attitudes towards individual diviners. They are acutely aware of the possibility that the works of diviners may be deceptive or fraudulent (Sawden, Reference Sawden2018), and sometimes would frankly acknowledge that many diviners are liars (Evans-Pritchard, Reference Evans-Pritchard1937; Faki et al., Reference Faki, Kasiera and Nandi2010; Mbiti, Reference Mbiti1969). This skepticism drives diviners to demonstrate their expertise by commenting on the client’s past and present situations – remarks that, though merely confirming what the client already knows or can easily verify, serve as “retrodictions” to showcase their supposed insight (Homola, Reference Homola, Good, Berti and Tarabout2016). Clients might even test a diviner’s abilities by asking questions to which only they know the answer or by withholding information, a strategy aimed at validating the diviner’s responses (Homola, Reference Homola, Good, Berti and Tarabout2016; van Beek, Reference van Beek, Olsen and van Beek2015). Heald (Reference Heald1991) documents a case among the Gisu people where a schoolboy suffering from an illness went to a diviner who attempted to elicit information by running through one potential causative agent after another with the associated symptoms:
First, he opined that the illness had been sent by the ancestral powers, a judgement he supported by referring to the writing on the page and again by opening the Koran. Charles [the client] and his brother made no response. Moving on, he suggested that it was the ancestral ghosts and asked Charles if he ever dreamt of the ghosts. That would disturb his mind and prevent him from concentrating on his studies. Charles denied it and went on to deny the next suggestion that maybe his joints sometimes felt weak-again, symptomatic of an attack by the ghosts. Well then, Juma [the diviner] hazarded, perhaps he had been bewitched? In that event, the book indicated, it would be someone related to him as ‘mother’, and at this point he ran through a number of common Gisu women’s names. Charles refused them all … the session was evidently not felt to have been a success.
What’s perhaps more telling is that the client later admitted that he himself suspected that his illness was likely due to witchcraft, and that one of the names that the diviner suggested had indeed been possible. However, he was not going to tell Juma; he wanted Juma to tell him. In Heald’s (Reference Heald1991) words, “the diagnosis had to meet the acid test of plausibility, usually by confirming suspicions already entertained by the enquirer.”
The skepticism toward individual diviners is evident from the common practice of consulting multiple diviners, a practice that is customary and sometimes even recommended. In many African traditions, many clients would “shop around” for suitable diviners (Fernandez, Reference Fernandez1967). Among the Nuosu in southwest China, for example, divination has become a commercial activity in marketplaces, where it is not uncommon for people to seek advice from several diviners (Hong & Henrich, Reference Hong and Henrich2024). This is especially true in medical contexts where patients and their families are eager to restore health. Ample ethnographic records have shown that a second opinion may be sought for additional confirmation (Bunzel, Reference Bunzel1952; Gelfand, Reference Gelfand1956; Mendonsa, Reference Mendonsa and Bharati1976; van Beek, Reference van Beek, Olsen and van Beek2015), or when one diviner’s diagnosis and proposed treatment (usually involving sacrifice to appease the ghosts/spirit) fails (Berglund, Reference Berglund1976; Wilson, Reference Wilson1959). In fact, many medical anthropologists have long pointed out the similarity between divinatory and medical diagnosis (Bunzel, Reference Bunzel1952; Fortes, Reference Fortes1966).
Another type of situation where more than one diviner is needed is where potential social conflict is involved and there is pressure for the verdict to appear objective, such as witchcraft and sorcery accusations (Holleman, Reference Holleman1969; Junod, Reference Junod1927; Turnbull, Reference Turnbull1965). Holleman (Reference Holleman1969) gives a generic description of such practice among the Shona people in Zimbabwe:
A woman may by divination be ‘proved’ guilty of having caused illness or death. In such cases the head of the vakuwasha may require every woman in his village to produce something belonging to them as a token (e.g., a piece of cloth or a string of beads). These makumwa (from kukumba, to collect) are then sent to a diviner, who will retain all tokens except the one belonging to the woman he finds to be guilty. When this token is returned to the village the women are called together again and asked to identify it. The woman who recognizes the token as her own, knows that she is labelled as a muroyi and that she cannot expect to stay in the village. She may sometimes query the verdict and demand that another diviner be consulted. She may then either be exonerated or found guilty again. If guilty, her husband will send her back to her family and demand a dissolution of the marriage.
Witchcraft accusations carry serious consequences, making it crucial for those involved to be cautious about the final verdict. To avoid potential conflicts of interest, it is not uncommon for an “outside” diviner to be consulted (Turnbull, Reference Turnbull1965, p. 75). More generally, familiarity between the diviners and clients is often seen as problematic because it makes it difficult to distinguish a “genuinely capable” diviner from a quack who appears to offer accurate predictions simply because they know their clients better (also a form of “ostensive detachment”). In eastern and southern Africa, diviners seldom know their clients because “foreign” diviners are intentionally sought to ensure objectivity (Colson, Reference Colson, Swartz, Turner and Tuden1966). For instance, among the Chagga-Rombo people of Kilimanjaro, clients prefer diviners living in villages other than their own, and people may travel considerable distances to see someone in particular (Myhre, Reference Myhre2006). Similarly, the Gisu people in Uganda tend to consult distant diviners who do not know about their cases via local gossip (Heald, Reference Heald1991). These practices highlight the emphasis on the accuracy and objectivity of divination as an information-generating activity.
4.2 The Primacy of Cognition in Understanding Divination
Human actions usually have some foundation in cognition (Comaroff & Comaroff, Reference Comaroff, Comaroff, Moeran and de Wall Malefyt2018). While it is often difficult to distinguish genuine belief from political or social expediency based on manifested action in historical and ethnographic studies (Hankinson, Reference Hankinson1988), to deny the cognitive aspect is to treat people engaging in these actions as mindless zombies, which is not only factually incorrect but in a paradoxical sense disrespectful.Footnote 23 On the other hand, emphasizing the role cognition plays in divination – and religious actions in general – does not negate the symbolic or functional effects of these practices, but rather highlights that it is inappropriate to completely ignore the cognitive aspects of the actors involved. As Driediger-Murphy (Reference Driediger-Murphy, Driediger-Murphy and Eidinow2019) comments on much contemporary theorization on religious sacrifice in ancient Rome:
In this currently dominant vision of Roman sacrifice, the emphasis is on the social and political functions that sacrifice fulfilled by reminding all involved in it (Gods, humans of various levels of status, animals) of their place in Roman society. Now, it is undoubtedly true that sacrifice did fulfil these functions. But once again, the question that is seldom asked is whether this is what it was about sacrifice that mattered to Romans. My point is not that one explanation is ‘wrong’ and the other ‘right’, but simply that if we focus too much on our own functionalist and pragmatic explanations of what sacrifice was doing, we run the risk of missing what it was that its practitioners found interesting, important, challenging, or inspiring about it.
Indeed, functional accounts often omit the actors’ emic understanding of their own cultural practices, sometimes to the point of treating such understanding as irrelevant. I would make a further point that functional explanations make sense only in light of the actors’ belief in the efficacy of these practices. This is because the functional consequences of technological practices crucially depend on people’s belief in these practices fulfilling their instrumental goals. In the case of divination, this means that their social and political functions depend on people placing some faith in divination’s epistemic value.
For example, there is ample evidence for the use of divination in military settings in ancient Greece (Anderson, Reference Anderson1970). While one could argue that the generals manipulated omens strategically, such as to launch the attack at the optimal timing (Burn, Reference Burn1962; Hignett, Reference Hignett1963), the utility of such manipulation depends on the soldiers’ belief that reading the body of sacrificial animals is a sensible way of receiving divine messages (the reader could imagine how the soldiers in a secular, modern army would react if a military commander did this). A more dramatic example is the use of inauspicious astronomical phenomena for political purposes in early China. In the Chinese tradition, yinghuoshouxin (Mars at Antares) refers to the astronomical phenomenon where the planet Mars appears to be very close to the star Antares in the constellation Scorpius and was considered an extremely inauspicious sign for rulers, who sometimes would push the responsibility to his ministers (Sun & Kistemaker, Reference Sun and Kistemaker1997). Zhang & Huang (Reference Zhang and Huang1990) analyzed a detailed case where a “Mars at Antares” sign was fabricated in the year 7 BCE (modern astronomical calculations show this phenomenon was impossible that year) during the Han dynasty, and the chancellor was forced by the emperor to commit suicide to claim responsibility. Again, the effectiveness of such manipulation lies in the audience’s recognition of the validity of information generated by divination. Elvin (Reference Elvin1998) makes this point more explicitly when describing how Yongzheng Emperor of the Qing dynasty interpreted an unusual natural sign – the unusually clear flow of the usually muddy Yellow River – to enhance his political legitimacy:Footnote 24
The Yongzheng Emperor, still haunted by the accusation that he was a usurper, was seizing on this unusual behavior by the Yellow River to prove his legitimacy by maintaining that his late father, the Kangxi Emperor, was showing his approval from the other world. We are back with opportunism, but as I have said already, Yongzheng must have believed that many people would be persuaded by this tortuous nonsense. Without an audience who can be convinced, there is no sense in making such pronouncements. Indeed, there is a risk of mockery.
We may never know the emperor’s personal stance on the validity of such signs; indeed, Elvin (Reference Elvin1998) comments that Yongzheng’s own real thought on this matter remains “a mystery.” But what matters for us is the belief of the common people whom the emperor was trying to impress.Footnote 25 Ultimately, we need a theory to explain why a significant portion of the population believed in the connection between the signs and the emperors’ reign.
4.3 The Psychological Basis of Divination
Recall our definition of divination as implausible forms of information technology – given that people seriously intend to employ divination to obtain accurate information, what sustains their belief in these practices if they do not achieve their professed aims? In this section, from a psychological perspective, I discuss both the content-specific factors and general cognitive and cultural-transmission biases that contribute to the belief in the efficacy of divination practices.
Beliefs come in degrees (Frankish, Reference Frankish, Huber and Schmidt-Petri2009; Moss, Reference Moss2018). Probabilistically speaking, our belief in the efficacy of some technology may be viewed as a real number between 0 and 1, where 0 represents the belief that the technology will never work and 1 represents the belief that it will always work. In the most general form, such beliefs may be viewed as having an “intrinsic plausibility” component and an “objective reality” component (Figure 2, adapted from Hong and Henrich, Reference Hong and Henrich2021). Intrinsic plausibility refers to the extent that the mechanism via which the technology is supposed to work fits our larger, background worldview regarding the causal structures of the universe. Importantly, this includes both evolved intuitions and culturally transmitted worldviews – a point we will return to later in the discussion. The implication here is that “intrinsic plausibility” may vary significantly among people with different worldviews. An individual growing up in a society with a polytheistic belief system, where ghosts and spirits are believed to exist and affect the living in concrete ways, will likely find consulting the divine (narrow-sense divination) quite sensible. In contrast, someone growing up in a scientific culture that denies the existence of supernatural entities may find such practices suspicious. The “objective reality” component, on the other hand, refers to the objective (etic) proportion of the time that the desired outcome is produced when the technology is employed. Crucially, this component takes into account the role of “chance”; for example, a divinatory method that randomly predicts the sex of the fetus will still have a roughly 50 percent success rate. Of course, humans cannot directly perceive objective reality and are subject to various cognitive and transmission biases (Nickerson, Reference Nickerson1998; Skowronski & Carlston, Reference Skowronski and Carlston1987; Stahlberg & Maass, Reference Stahlberg and Maass1997).

Figure 2 The composition of subjective perception of efficacy (belief).
This account of belief composition has two advantages. First, it clearly acknowledges that people’s belief in divination – indeed any technological practices in general – is a function of a multitude of factors, and the breaking down of these factors into two larger categories provides greater analytical clarity on the sources of belief-constituting information and their psychological basis. Second, it allows for a more nuanced understanding of how different individuals and cultures may perceive and evaluate the efficacy of the same practice differently, depending on the idiosyncratic or cultural-specific factors that affect the perception of intrinsic plausibility and objective reality. In the rest of the section I will focus on the intrinsic plausibility aspect of divination and leave the cognitive and transmission biases that distort our perceptions of reality in Section 5.
4.3.1 God(s) as Information Sender: Anthropomorphism and Communication
Let us start with the intrinsic plausibility component of divination that has been under much cognitive theorizing (Chalupa, Reference Chalupa2014; Mercier & Boyer, Reference Mercier and Boyer2021; Sørensen, Reference Sørensen, Sørensen and Petersen2021). These accounts argue that specific features of the human mind make certain cultural practices attractive or plausible, often from an evolutionary perspective. In this section, I will focus on one feature that is particularly relevant for narrow-sense divination where some deities are believed to actively send messages to humans: anthropomorphism.
In its broadest sense, anthropomorphism refers to the act of attributing human characteristics (e.g., intentions, motivations, desires, emotions, etc.) to nonhuman animals or objects (Guthrie, Reference Guthrie, Runehov and Oviedo2013), and much has been said about the causes and consequences of anthropomorphic thinking. Guthrie (Reference Guthrie1980) argues that because the most important aspect of the human social environment is other humans, it makes adaptive sense to over-detect nonhuman objects as humanlike. Subsequently, the term “HADD” (hyperactive agency detection device) has been coined to describe the cognitive process in which human attributes are assigned to nonhumans (Barrett, Reference Barrett2000; Ma-Kellams, Reference Ma-Kellams2015).Footnote 26 Recent advances in the cognitive science of religion have added a nuanced perspective to this discussion. Scholars argue that anthropomorphic ideas gain traction not because humans are “particularly prone” to attributing mental states to objects but because such ideas are counterintuitive in a technical sense: They violate early-developed tacit assumptions about the physical and social world, such as object permanence or the boundaries between living and nonliving entities (Boyer, Reference Boyer1996). This violation of intuitive expectations makes anthropomorphic notions attention-grabbing and therefore better suited for cultural transmission. On the other hand, there are also situational factors that may encourage anthropomorphic thinking such as loneliness or when other explanatory systems fail us (Waytz et al., Reference Waytz, Gray, Epley and Wegner2010a, Reference Waytz, Morewedge and Epley2010b).
Many religious, magical, and superstitious beliefs have been explained through anthropomorphic terms, and the prevalence of anthropomorphic thinking in human societies means that many cultural practices involving human–divine interaction can be easily understood using the same logic that applies to human–human interaction (Horton, Reference Horton1960). For example, in many traditional societies Gods and deities may be not only pleaded with, but also manipulated, bribed, or even coerced (Cohen, Reference Cohen1978; Hong et al., Reference Hong, Slingerland and Henrich2024), just like humans.
One of the most important human activities is intentional communication (Heintz & Scott-Phillips, Reference Heintz and Scott-Phillips2023), and we by default assume that communicated information is relevant to matters at hand (Wilson & Sperber, Reference Wilson and Sperber2012) and true (Bergstrom et al., Reference Bergstrom, Moehlmann and Boyer2006; Gilbert et al., Reference Gilbert, Tafarodi and Malone1993). In other words, we live in an environment where we constantly send and receive information intentionally and frequently rely on such information for making decisions. In this communicative aspect, therefore, anthropomorphism manifests itself as positing and acting upon the existence of knowledgeable agents (e.g., the divine) capable of revealing important information – hence, narrow-sense divination. This is most clearly seen in the case of spirit possession where the divination specialists serve as the medium for divine messages (Cohen, Reference Cohen2007) and ancient Greek oracles where enquirers directly pose their questions to priests/priestesses who provide answers on behalf of Gods (Scott, Reference Scott2014), but is generally applicable to a wide range of information-seeking activities (not necessarily divination); a very recent example may be the anthropomorphizing of artificial intelligence, in particular, robots (Yogeeswaran et al., Reference Yogeeswaran, Złotowski and Livingstone2016) and large language models (Wester et al., Reference Wester, Delaunay, de Jong and van Berkel2023).
Recognizing the role of anthropomorphism, in particular the projection of human psychological properties onto the divine in narrow-sense divination help explain a number of its features. For example, when information is intentionally sought, some form of “payment” is often required. Note that this is different from payment made to the diviner – the “intermediary” between the divine and the client so to speak– but rather offerings to the divinity itself in exchange for information. Such offerings could be in the form of sacrifice, with extispicy (divination by inspecting the sacrificed animals) being the prime example where the divine message is revealed inside the body of the sacrificial animal (Furley & Gysembergh, Reference Furley and Gysembergh2015), or something more symbolic such as libations (pouring liquids like wine or oil as offerings to deities) (Gaifman, Reference Gaifman2018). Sometimes, efforts are made to ensure that the deities receive the enquirers’ questions. In traditional Chinese folk religions, for example, incenses are frequently burnt at the start of divinatory rituals with the belief that as the smoke curls up to the heavens where deities live, they will be attracted to its fragrant smell and shift their attention towards offerings and petitions (Habkirk & Chang, Reference Habkirk and Chang2017; Huang, Reference Huang2022).
4.3.2 The World as an Interconnected Whole: Holistic Worldviews and Promiscuous Causal Learning
In a way, anthropomorphic thinking is important for narrow-sense divination by definition. What about divination practices that do not presume anthropomorphized entities? As Boyer (Reference Boyer2020) points out, divination (by which he means broad-sense divination in the topology that I propose) works fine without hidden agents. This is particularly true in many modern forms of divination such as palm reading and tarot cards as well as ancient numerological practices with strong computational components such as the Yijing. Sørensen (Reference Sørensen, Sørensen and Petersen2021) argues that in cases where the signs are not understood as communicative, it is our ordinary cognitive apparatus that identifies cause–effect relationships (e.g., intuitive causal reasoning, associative learning, cultural learning, etc.) that serve as the cognitive basis of these practices. Some of these cause–effect relationships have a stronger intuitive component; Sørensen (Reference Sørensen, Sørensen and Petersen2021) discusses how intuitive physics, the innate expectations about the causal properties of objects could lead to predictions about the causal unfolding of events, but more generally it could refer to any causal associationsFootnote 27 that we find plausible in the absence of empirical data. Dreams, for example, are almost universally deemed as prophetic because of our strong intuition that the vivid experiences that occur during sleep cannot possibly be completely meaningless (D’Andrade, Reference D’Andrade and Hsu1961; Nordin, Reference Nordin2023). Other cause–effect relationships depend more on learning, either through individual experiences or cultural contexts. Nonetheless, at a fundamental level, the mind employs the same cognitive mechanism that links ordinary entities and events – such as fire and smoke – to lend plausibility to divination practices that do not involve agents. Indeed, some divinatory techniques have been suggested to have a strong proto-scientific flavor (Richardson, Reference Richardson and Annus2010).
All of these cognitive mechanisms broadly apply to human technological practices, and in this section I will focus on a culturally mediated psychological factor that more specifically applies to divination as “implausible information technology”: the holistic worldview.Footnote 28 From a psychological perspective, holistic worldview refers to the belief that all parts of the universe are intimately interconnected and every part may causally affect (and therefore serve as signs for) one another (Hong, Reference Hong2024). Ample ethnographic records suggest such holistic worldviews are prevalent in traditional, small-scale societies. In describing Bemba cosmology in the context of African religious traditions, Maxwell (Reference Maxwell1983) explicitly comments on the holistic aspect of their cosmology:
Bemba religion is “cosmically holistic.” Bemba religion conforms to what Africanists are nearly unanimous in affirming of African religions in general: the universe is conceived variously as a “seamless web of relationships” (Booth, Reference Booth1978, p. 90) “a rapport of forces” (Tempels, Reference Tempels1945, p. 68), “an organization of diverse relationships … as a whole” (Parsons, Reference Parsons1964, p. 176), an “immanent occult vitality” (Obiechina, Reference Obiechina1975, p. 38), the “fundamental unity … of reality as a whole” (Theuws, Reference Theuws1964, p. 15) and a “comprehensive whole.”
The emphasis on cosmic interconnectedness and unity provides the ultimate theoretical justification for the possibility of detecting sign–outcome relationships, which acts as a significant cultural driver for broad-sense divination, particularly when it combines with deterministic thinkingFootnote 29 (Hong, Reference Hong2024). Such holistic understandings of the world are ubiquitous and widely documented in historical societies such as China (Wang, Reference Wang1999), India (Bhawuk, Reference Bhawuk2010), indigenous America (Peat, Reference Peat1994), ancient Mesopotamia (Van Binsbergen & Wiggermann, Reference Van Binsbergen, Wiggermann, Abusch and Van der Toorn2000), Greece (Sharples, Reference Sharples1983), and Egypt (Malkowski, Reference Malkowski2007), as well as many other contemporary, small-scale societies. Sometimes its relevance to divination is explicitly articulated, as seen in an ancient Babylonian diviner’s manual that attempts to theorize the Heaven–earth correspondence: “The signs on earth just as those in the sky give us signals. Sky and earth both produce portents though appearing separately. They are not separate (because) sky and earth are related. A sign that portends evil in the sky is (also) evil in the earth, one that portends evil on earth is evil in the sky” (Oppenheim, Reference Oppenheim1974).
Similarly, the classic Chinese divination method, the Yijing, presupposes that the universe is an organic whole in which Heaven, earth, and humanity are intimately connected (Cheng, Reference Cheng, Edelglass and Garfields2011). Zhu Xi (1130–1200 CE), a renowned Confucian scholar of the Song dynasty, encapsulates this in his famous commentary on the Yijing:
The Book of Changes (Yijing) contains the Taiji, which generates the two forms. The Taiji is the Dao; the two forms are Yin and Yang. Yin and Yang are one and the same as the Dao. The Taiji is the Limitless. In the generation of all things, they carry Yin and embrace Yang, none lack the Taiji, none lack the two forms. The weaving and blending of energies produce endless transformations.
Here, Taiji, often translated as the “supreme ultimate,” refers to the cosmological state of the universe, encompassing all levels, while Yin and Yang represent the complementary forces pervading all existence (Zhang, Reference Zhang and Ryden2002). Despite the complex language, the message is clear: All things share the same origin and are in a state of constant change and transformation. A notable expression of this philosophical concept is the Heaven–man interaction theory proposed by Dong Zhongshu during the Han dynasty: “The interaction between Heaven and Man is profoundly awe-inspiring. When a nation is about to lose its way and face defeat, Heaven first sends disasters as a warning. If there is no introspection, it then sends strange and ominous signs as an alarm. If still there is no change, damage and defeat will inevitably follow” (Ban, Reference Ban2022).
In this context, Heaven is portrayed as an anthropomorphic entity sending signals to humans, especially rulers. Although there is some debate regarding the nature of Heaven in traditional Chinese thought (Tseng, Reference Tseng2011), the central concept remains that earthly events are connected to the behavior of rulers through the fundamental unity between Heaven and man,Footnote 30 as Dong articulates in his seminal work the Luxuriant Dew of the Spring and Autumn Annals: “Heaven is the ancestor of all things; without Heaven, nothing can come into being” (Han, Reference 59Han2015). Likewise, in Western traditions, the principles of cosmic sympathy have often been used to justify the plausibility of sign–outcome relationships that may strike modern observers as oddFootnote 31 (Hankinson, Reference Hankinson1988; Rapisarda, Reference Rapisarda, Herbers and Lehner2022).
One key consequence of a holistic worldview is that it greatly expands the possibility space of causal relationships and sign–outcome correspondences. Psychologically, this means that people with holistic worldviews are more prone to entertain possible causal links even if these links contradict their preexisting beliefs about the world’s causal structures, and are less likely to dismiss co-occurrences as mere chance. I have previously termed such psychological tendency “promiscuous causal attribution,” characterized by a lack of principles that could definitively deny certain causal possibilities (Hong, Reference Hong2023). Consequently, the reason that certain information-generating technologies strike modern observers as implausible – and thus divinatory by the etic definition – is that their presumed mechanisms by which signs and outcomes are connected violate our mechanistic worldview that denies such possibilitiesFootnote 32 (Hong & Henrich, Reference Hong and Henrich2021).
4.3.3 Miscellaneous Features That Enhance the Credibility of Divination
Having discussed anthropomorphism and holistic worldview that broadly sustains narrow-sense and broad-sense divination respectively, I will now focus on additional features that enhance the intrinsic plausibility of divination primarily by triggering inference on the reliability of divinatory information. The term “miscellaneous” in the section title does not mean they are unimportant; rather it highlights that there is a diverse range of factors that contribute to the perceived reliability of information generated by divination. Many of these factors are not specific to divination but are more broadly applicable to technological practices in general. In the rest of the section I briefly outline a few main factors that have attracted some attention in the literature: the authority of divination technique, the specialness of divinatory specialists, the design of divination methods that reduces potential suspicion, and the lack of falsifiability in divinatory predictions. Most of these factors relate to a fundamental aspect of human communication – ensuring that the information provider is both competent and benevolent (Sperber et al., Reference Sperber, Clément and Heintz2010). While we can never be fully certain of the accuracy of the information we receive, any feature that can trigger inferences about competence or benevolence will likely have a selective advantage in a competitive market of divinatory practices and practitioners.
One key factor contributing to the perceived reliability of divinatory information is the source authority of the divination techniques themselves. Typically, the source of divinatory knowledge – often deemed divine or supernatural – is not questioned. In narrow-sense divination, deities are believed to possess far greater wisdom and foresight than humans (Bascom, Reference Bascom1941); in broad-sense divination, the commitment to holistic cosmos means that there necessarily exist many sign–outcome correspondences. However, the finite nature of human cognitive capability means that there is no guarantee that divine messages are faithfully transmitted and signs correctly interpreted. Thus, significant emphasis is placed on the authoritativeness of the technique used.
In traditional societies, such authority often manifests as having a somewhat mysterious origin that traces back to ancient sages or superhuman entities. For instance, the Yijing in Chinese culture owes much of its popularity to its reputed origins in the second millennium BCE (Li, Reference Li2018). Similarly, the Ifa divination among the Yoruba is attributed to the mythical supreme creator Qrunmila (Clarke, Reference Clarke1939). In large-scale, modern societies, in contrast, scientific institutions have become the paramount authorities on knowledge, leading to the intriguing phenomenon where some divination methods package themselves as “scientific” and diviners describe their own craft as “science” (Jules‐Rosette, Reference Jules‐Rosette1978). Some popular forms of divination in the broad sense, for instance, have sought to acquire an appearance of scientific legitimacy by packaging themselves as “prediction technologies” (Li, Reference Li2018; Matthews, Reference Matthews2017), or by aligning with modern physics through the proposal of a “single unifying principle” that connects disparate phenomena to justify a holistic worldview (Semetsky, Reference Semetsky and Semetsky2011).
Yet such authority alone is often not enough. I have previously mentioned that clients are often aware of the existence of charlatans, in particular quack diviners that would tell outright lies for material gain (Mendonsa, Reference Mendonsa and Bharati1976). Extensive research in cognitive science indicates that we have evolved psychological defense mechanisms that help us ward off potential misinformation (Clément, Reference Clément2010; Sperber et al., Reference Sperber, Clément and Heintz2010). Given the epistemic concerns regarding the possibility of deception, the design of divination methods often creates an impression of “objectivity” in the sense that the outcomes of divination are not affected by diviners’ personal interests. Ahern (Reference Ahern1981) posits that successful divination methods incorporate what she calls a “randomizing device” – an element that ensures, at least in the eyes of the beholders, that no one has inappropriately affected the outcome of the divinatory procedure. Similarly, Boyer (Reference Boyer2020) describes a similar feature which he terms “ostensive detachment,” wherein the perceived randomness or mechanical nature of the divinatory process signals that the diviner is not involved in the production of the outcomes, particularly in context where people’s statements are likely to be partial. More generally, in situations where the diviner has a strategic interest in producing certain outcomes, any cue that contributes to the inferences that the diviner is not actively manipulating the divinatory outcome will enhance the clients’ perception of reliability and divination practices with designs signaling objectivity are more likely to be favored.
On the side of diviners, there are also factors that contribute to perceptions of the reliability of information generated, usually though clients’ inference about their competence. One such factor is the appearance of diviners. In inspired divination where diviners act as the medium between God(s) and mortals, those with unusual looks or physical abnormalities are often preferred by clients, who view these traits as signs of extraordinary power (Stépanoff, Reference Stépanoff2015). In technical divination, diviners’ age is another salient factor that affects clients’ perception of competence. People often prefer older diviners out of the rational motivation that they are more experiencedFootnote 33 (Hiltunen, Reference Hiltunen1993). This preference aligns with the broader tendency to trust older individuals in the realm of traditional cultural know-how (Henrich & Broesch, Reference Henrich and Broesch2011), and the general observation that older people are well-respected and preferentially learned from in small-scale, traditional societies (Maxwell & Silverman, Reference Maxwell and Silverman1970; Simmons, Reference Simmons1945).
I will now turn to the topic of the divinatory outcomes, which are often the primary concern for clients who value their accuracy. It’s important to note that divinatory outcomes do not simply “speak for themselves” – even in inspired divination, interpreting the signs typically requires substantial effort (Hong, Reference Hong2022b). As a result, there is usually ample room for diviners to creatively interpret the meanings of these outcomes (Brown, Reference Brown2006). Often, diviners have some familiarity with the clients’ social background and the type of problems they are likely to encounter, which enables them to provide somewhat accurate analyses of past and present life events related to the matters at hand (Fernandez, Reference Fernandez1967, p. 13; Grout, Reference Grout1864, p. 157; Jules‐Rosette, Reference Jules‐Rosette1978). Yet a more important factor that make divinatory interpretations appear accurate is that they are often sufficiently vague and ambiguous, making falsification difficult. The Delphic oracles in ancient Greece, for example, were notorious for producing ambiguous verdicts such as “a great empire will fall,” which was famously ambiguous in its relevance to King Croesus’s inquiry about the prospects of invading Persia (Kindt, Reference Kindt2006). A cursory look at the ethnographic records shows that this characteristic is common across various cultures and historical periods (Barnett, Reference Barnett1971; Denig & Hewitt, Reference Denig and Hewitt1930; Ellis, Reference Ellis1917; Grout, Reference Grout1864). Beattie (Reference Beattie1960) describes how Bunyoro diviners in identifying potential sorcerers would “simply say that his shells confirm what the client has himself suggested, or else he indicates the sorcerer in vague terms (‘a tall dark man living to the north’) which the client himself applies to the person he suspects”; Hallowell (Reference Hallowell1942) notes that the skill of diviners among the Saulteaux lies primarily in “replying in ambiguous terms upon all subjects of which he has not been able to procure information in advance,” ensuring that the diviner is “always sure of success, either more or less striking.” Researchers interested in the psychology of superstition have also noted this aspect of divinatory verdicts; in astrology, the vague yet seemingly specific predictions are known as “the Barnum effect” (named after the nineteenth-century showman Phileas Barnum), referring to the phenomenon where people tend to believe a statement about their personality that is vague or trivial if they think that it derives from some systematic procedure tailored especially for them (Dickson & Kelly, Reference Dickson and Kelly1985; Furnham & Schofield, Reference Furnham and Schofield1987).
5 Divination in Society – The Interplay of Individual Cognition and Societal Processes
Thus far, I have primarily discussed aspects of divination and the relevant sociocultural variables (e.g., holistic worldviews) that enhance its intrinsic plausibility. However, there’s more to the story; the outcomes of divination always matter, and people generallyFootnote 34 prefer accurate information over inaccuracy (Hong & Henrich, Reference Hong and Henrich2021). Moreover, the nature of certain inquiries leads to divinatory verdicts that are not open to interpretation; for instance, fetal sex prognostication typically yields an unambiguous answer that is verifiably right or wrong (Ostler & Sun, Reference Ostler and Sun1999). Why, then, do people not realize that these divination methods fail to provide accurate information? Note that from the empirical perspective, failing to provide accurate information means not outperforming chance. This is important because sometimes diviners do deliver correct verdicts “by chance” – in the case of predicting the sex of the fetus, even random guessing would achieve a 50 percent success rate. Throughout this section, I will keep using fetal sex prediction as an example because human sex determination is one of the few cases where the probability of a naturally occurring and culturally significant outcome is scientifically known (Hong & Zinin, Reference Hong and Zinin2023), and it gives us a reference point for evaluating the factors that bias our subjective perception of accuracy, particularly how social information can cause it to deviate from objective reality.
5.1 Efficacy Assessment as a Social Process
As an ultra-social species, we rely heavily on socially transmitted information (Boyd et al., Reference Boyd, Richerson and Henrich2011). Due to the cumulative nature of human cultural knowledge, many cultural products and technologies cannot be fully understood by individuals alone and necessarily require faith and social signals of their utility (Henrich, Reference Henrich2016). In other words, Individuals’ firsthand, personal experiences are often insufficient to form beliefs that guide actions. In divination, this means that in addition to personal experiences, both testimonialFootnote 35 (transmitted stories of divination yielding accurate information) and observational (people turning to divination in cases of uncertainty) information is taken into account when we assess the overall efficacy of some divination method.
Let’s first consider the influence of testimonials using fetal sex prediction as an example. Imagine an individual experiencing a 50 percent (i.e., chance level) success rate of some fetal sex prediction method through firsthand encounters. The individual may nonetheless encounter stories told by others where 90 percent of divination instances are reported as yielding accurate information as a result of selective reporting. To analyze how these two types of information influence an individual’s beliefs, we can apply Bayesian belief updating, a statistical method that updates the probability estimate for a hypothesis as additional evidence is learned. In this context, “priors” refer to the initial beliefs about a parameter or hypothesis before new data are observed, while “posteriors” refer to updated beliefs after new data have been taken into account. From this perspective, integrating firsthand experiences and anecdotal reports will result in a “posterior” belief that lies between 50 and 90 percent, depending on the relative weight assigned to each type of evidence.Footnote 36 This is, of course, not to say that humans are fully rational Bayesian updaters; they are emphatically not (Albert, Reference Albert2009). What matters for our purposes, however, is that the direction of human belief updating should be in line with Bayesian rationality. In other words, we should generally expect individuals’ prior belief of 50 percent due to personal experience to increase rather than decline in response to testimonial evidence of a 90 percent success rate. The preferential reporting of divinatory successes, combined with the well-known confirmation bias where individuals selectively remember and recall information that aligns with their prior beliefs (Nickerson, Reference Nickerson1998), thus could greatly enhance individuals’ subjective belief in divination’s efficacy and create an overwhelming impression of the accuracy of these predictive technologies.
But do divinatory successes really get preferentially transmitted? In a series of studies, I and my colleagues have shown that individuals have a strong tendency to report the outcomes of successful magic and divination rituals (Hong, Reference Hong2022b, Reference Hong2022c; Hong et al., Reference Hong, Slingerland and Henrich2024; Hong & Zinin, Reference Hong and Zinin2023), consistent with research in social medicine where favorable and positive outcomes are preferentially reported (De Barra, Reference de Barra2017; De Barra et al., Reference De Barra, Eriksson and Strimling2014). On the very topic of fetal sex prediction, we performed a systematic examination of documented instances of fetal sex prediction across various genres of historical texts – including oracle bone inscriptions, dynastic histories, encyclopedias, and local gazetteers – and found that the reported predictive success rates are consistently high, around 90 percent (Hong & Zinin, Reference Hong and Zinin2023). A naïve reader exposed to these stories that highlight the efficacy of fetal sex prognostication methods is likely to make the false generalization that these methods are effective, at least in theory.
In addition to testimonial information that enhances people’s estimates of efficacy, observing others engaging in divinatory activities can also increase efficacy estimates through an inference chain: “other people perform divination when they need information → other people believe in divination’s efficacy → divination is efficacious.” The first inference is relatively straightforward: Goal-directedness is a basic psychological tendency, and individuals naturally interpret an agent’s actions as purposefully directed towards achieving a particular objective (Harris, Reference Harris, Damon, Lerner, Kuhn and Siegler2006). More generally, humans are predisposed to interpret other people as intentional agents whose actions aim to accomplish specific goals (Dennett, Reference Dennett1987; Mackey, Reference Mackey, Laes and Vuolanto2016), and the most direct inference from observing people resort to divination is often their belief in its efficacy.
The second inference, however, is less tenable from a strictly philosophical perspective, and adopting beliefs simply because others hold them is often viewed as the antithesis of critical thinking – an Enlightenment ideal that traces back to philosophers like Locke and Descartes (Levy, Reference Levy2022). Yet, as a practical heuristic for mimicking others, this type of inference generally functions well, especially when the actions observed are costly (Henrich, Reference Henrich2009). In fact, our day-to-day functioning heavily relies on our default trust in others – that they are not intentionally deceiving us. In some cases, actions may even carry more epistemic weight than words in influencing our own decision-making, as reflected in the saying “actions speak louder than words.”
We therefore should expect individuals’ subjective belief in efficacy to be further boosted as a result of such observational learning. Note that in our stylized example, we haven’t considered the epistemic influence of intrinsic plausibility; in reality, certain fetal sex prediction methods may align with people’s intuitive understanding of the world (e.g., methods based on yin-yang theory in traditional China) and may additionally enhance individuals’ subjective belief. In Hong and Henrich (Reference Hong and Henrich2021), we formally model the belief updating process within a dynamic population setting where individuals are constantly observing and learning from one another. The main takeaway from the study is that personal experience is just one of many factors affecting individuals’ subjective estimates of efficacy. Once social learning is accounted for, it becomes clear how subjective beliefs can be amplified by various types of transmitted information.
5.2 Human Culture as Imposing “Priors” and Evidential Standards for Divination
In the previous section, I discussed how socially transmitted information, when combined with other types of data, contributes to the belief updating process. However, human culture in a broader sense can also directly influence the intrinsic plausibility of various divination methods through culturally transmitted worldviews, or meta-understandings of the causal structures of the world. In Section 4.3.2, I examined how a holistic worldview may facilitate promiscuous causal learning. I now wish to highlight that in most parts of the modern world, this holistic understanding has been largely supplanted by a worldview that actively denies the causal relevance between events that do not have plausible physical connections (Hong & Henrich, Reference Hong and Henrich2021). It is important to note that this new worldview does not deny promiscuous causality in the absolute sense; indeed, according to Newton’s law of universal gravitation, any two objects are constantly exerting forces upon each other, and such interconnectedness is a fundamental feature of the universe. Rather, it posits that many events and objects are practically causally irrelevant, in the sense that the causal impact may be too weak to be observable or meaningful (Hong, Reference Hong2024). One prominent contemporary critique of astrology, for instance, argues that celestial bodies are too distant to exert any meaningful influence on us (Bok et al., Reference Bok, Jerome and Kurtz1975).
The influence of culturally transmitted worldviews on the plausibility of divinatory methods is also clearly manifested in narrow-sense divination. By definition, the validity of narrow-sense divination depends on a background belief in supernatural entities, and is sometimes further legitimized by the recognition of witchcraft and sorcery as realities that humans have to deal with (Faki et al., Reference Faki, Kasiera and Nandi2010). Surely, there is no point in consulting the divine if such entities do not exist. Though in many ways anthropomorphic thinking and the resultant religious representations may be considered human beings’ cognitive and cultural defaults, with psychologists fond of noting that magico-religious thinking is often present in modern, contemporary humans as it was in the ancients (Nemeroff & Rozin, Reference Nemeroff, Rozin, Rosengren, Johnson, Harris, Johnson and Harris2000; Subbotsky, Reference Subbotsky2010), the reality is that a significant portion of today’s population does not believe in ghosts, spirits, or other supernatural entitiesFootnote 37 (Bullivant et al., Reference Bullivant, Farias, Lanman and Lee2019), and divination has largely disappeared from at least the surface of daily life in modern societies (Burkert, Reference Burkert, Johnston and Struck2005). Our understanding of the world has shifted from a theistic one to a mechanistic one which leaves little room for anthropomorphic deities that communicate with humans (Fourie, Reference Fourie1988).
The profundity of the shift from a holistic, interconnected world where deities interacted with humans to a disconnected, materialistic one where possible superhuman entities are no longer acknowledged and possible causal relationships constrained, cannot be overstated. This transition underpins the intuition behind the etic definition of divination as implausible information technology; as modern observers, certain information-generating methods strike us as implausible because they violate our culturally transmitted assumptions about the ontological structures of the world. Indeed, the decline of divination in many parts of the world must be considered in the context of the diffusion of Western science (Hong & Henrich, Reference Hong and Henrich2021). In both China and Japan, for example, the superiority of Western science and technology was quickly recognized during extensive cultural contact with the West in the nineteenth century (Waley, Reference Waley1958; Hones & Endo, Reference Hones and Endo2006), and many intellectual elites increasingly began to critically assess their own traditions. During the Meiji restoration in Japan, with the establishment of Western style scientific and educational institutions (Bartholomew, Reference Bartholomew1989), many traditional cultural practices and beliefs were labeled “superstitious,” and some were banned at the legislative level (Figal, Reference Figal1999). In China, divination, along with a range of other traditional cultural practices, came to be viewed as an irrational superstition to be eradicated (Zhiwei, Reference Zhiwei2009). Progressive scholars in particular attacked the theoretical basis of divination (and superstitions in general) and often made explicit contrast with modern science. Chen Duxiu, a leader of the New Culture Movement in the early twentieth century in China, famously criticized these practices: “If one believes that science is the compass that points to truth, then things that contradict science like ghosts, spirits, alchemy, talismans, fortune telling, divination, spirit writing, feng shui, and the theory of Yin and Yang are all utter nonsense and absolutely not to be trusted” (Chen, Reference Chen1915).
In addition to blunt attacks, naturalistic explanations were sometimes provided for both why people resort to superstition and the insidious intentions of their practitioners. In a Shenbao article published in 1939, the author made such an argument explicitly:
Dream divination, fortune-telling, and other such practices are acts of superstition, while deities, Buddhas, ghosts, and spirits are objects of their superstition … According to modern scientific interpretation, dreams and spirit writing are merely subconscious acts of self-deception. Deities, Buddhas, ghosts, and spirits are at most fabrications by religious figures intended to reclaim the morality of the public, tools used to frighten women, children, and the ignorant.Footnote 38
It’s important to note that the shift in worldview was gradual, and for a considerable time, even the literati continued to engage in various superstitious activities (Xiong, Reference Xiong2015). However, as science became the dominant framework to understand the world, divination and other superstitious practices were increasingly marginalized (Li & Lang, Reference Li and Lang2012). In the Republic of China era, such marginalization was sustained by state-level legislative efforts and educational programs aimed at eradicating superstitions. Materialistically, this was most salient in the destruction of temples or their repurposing into schools or secular public venues, as well as regulations outlawing ritual activities (Zhu, Reference Zhu2013). Although we do not have definitive evidence of the extent to which people’s beliefs were affected and much literature on this topic tends to emphasize how folk religious practices persisted in such anti-superstition movements (Katz, Reference Katz2013), it is undeniable that divination, magic, and other superstitious practices have since been relegated to the margins of societies. In the West, such transition occurred much earlier (Thomas, Reference Thomas2003) and these “past irrationalities” were already treated as ancient survivals and documented by folklorists during Victorian times (Walsham, Reference Walsham2008).
The significant cognitive consequence of this worldview change is elegantly summarized by the sociological concept of a “disenchanted world,” originally proposed by Max Weber (Greisman, Reference Greisman1976). Here, “disenchantment” refers to the devaluation of religion and the emphasis on rationality, characteristic of modernized, bureaucratic, secularized Western societies, which contrast sharply with traditional societies where “the world remains a great enchanted garden” (Weber, Reference Weber1922). Although recent scholarship has challenged the Weberian thesis, arguing either that magic has survived disenchantment (Hanegraaff, Reference Hanegraaff2003) or that the world is experiencing a re-enchantment (Landy & Saler, Reference Landy and Saler2009), we can’t ignore the brute fact divination and magic have largely lost the cognitive appeal that they once had for a significant proportion of humanity, as people become increasingly skeptical towards the postulated superhuman entities and the presumed causal mechanisms that magicians and diviners rely upon. A person with a scientific outlook does not need empirical data to be deeply suspicious of the claim that illnesses can be diagnosed by examining the holes thigh bones of a sacrificed chicken (Hong & Henrich, Reference Hong and Henrich2021). The very features that once bolstered the plausibility of divinatory practices now often raise red flags in the modern context.
In addition to affecting the intrinsic plausibility of divination through modifying the “priors,” a scientific culture also influences how we recognize, collect, and process evidence in subtle yet significant ways. Modern societies feature a distinct division of labor in knowledge production and transmission: scientists as the producers and laypeople as the consumers of knowledge. Scientists systematize personal and anecdotal experiences, transforming personal experiences into randomized, controlled trials and anecdotes into meta-reviews and meta-analyses, and in doing so largely avoid the underreporting of negative evidence and other biases. As a result, for lay people, accepting expert opinion is a far more dependable route to truth since our epistemic environment is structured to be more reliable (Levy, Reference Levy2022). Additionally, even those not professionally involved in science develop an understanding of reliable knowledge production; for instance, one does not need to be a scientist to know that the evaluation of the efficacy of drugs requires randomized, controlled trials (minimally, some kind of experimentation), or that a neighbor’s anecdotal story of her horoscope correctly predicting her personality does not qualify as evidence for the validity of astrology (Hong & Henrich, Reference Hong and Henrich2021). More crucially, the very concept of “chance-level performance” often requires a substantial amount of statistical education, and people without such concepts may not even consciously consider whether the perceived efficacy of some divinatory practice exceeds chance. For example, many Nuosu individuals with little education in contemporary southwest China think that a diviner with a 50 percent success record in fetal sex prediction is demonstrating mediocre to good ability, not recognizing that this is merely the expected success rate for random guessing (Hong, Reference Hong2022c). In contrast, a modern reader with some understanding of statistics would easily recognize that a 50 percent success rate for an outcome with dichotomous, equiprobable options merely matches the expectations of random chance, indicating no actual divining ability. Without such a conceptual benchmark for evaluating efficacy, divination methods that produce correct outcomes at sufficiently high frequency due to natural stochasticity may persist as they appear to “work” from time to time.
It is worth noting that even systems explicitly designed to minimize false positives, such as modern science, can become unreliable when safeguards are weakened. Practices like p-hacking and other questionable research practices (QRPs) – such as selectively reporting results or testing multiple hypotheses without corrections – can inflate the likelihood of statistically significant but unreliable findings (Fiedler & Schwarz, Reference Fiedler and Schwarz2016). P-hacking, which involves manipulating data analysis to achieve statistically significant results, often produces findings that appear meaningful but fail to replicate, undermining the credibility of the research (Head et al., Reference Head, Holman, Lanfear, Kahn and Jennions2015). However, the scientific community is acutely aware of these issues and actively works to address them through initiatives such as open science practices (Banks et al., Reference Banks, Field and Oswald2019), preregistration of studies (Nosek et al., Reference Nosek, Ebersole, DeHaven and Mellor2018), and replication efforts (Lindsay, Reference Lindsay2015). These measures aim to reduce biases and improve the reliability of scientific findings. Such awareness and commitment to improve integrity and reliability contrast sharply with divinatory practices, where mechanisms for evaluating validity are often absent.
6 Conclusions, Outstanding Questions, and Future Directions
Throughout this Element I have advocated a commonsense approach to understanding divination, emphasizing the instrumental role it plays in daily life and the centrality of cognition in making sense of its functional effects. I wish to emphasize that divination as “implausible information-generating technology” is an unusual definition in scholarly discourse, and I have not focused as much on traditional markers of divination such as ritualistic repetition and randomization (Lisdorf, Reference Lisdorf2007; Sørensen, Reference Sørensen, Sørensen and Petersen2021). While these features do often enhance the intrinsic plausibility of divination, they are neither necessary nor sufficient conditions and are only intelligible in specific cultural contexts. People’s belief in the efficacy of any predictive technology is always subject to a multitude of psychological, social, and cultural factors. Anthropomorphic thinking and holistic worldviews contribute to the plausibility of narrow-sense and broad-sense divination respectively, and selective reporting of divination successes and the inference of divination’s efficacy from its observed use in uncertain situations further bolster people’s confidence in these practices. I concluded by underscoring the profound yet nuanced impact of human culture in introducing new worldviews, establishing reliable epistemic institutions, and setting evidential standards. These cultural shifts provide the necessary cognitive tools to effectively evaluate different sources of information.
So, have we solved the puzzle of why divination persists despite its objective ineffectiveness? I believe we are making significant progress, along the general lines of inquiry into why certain cultural products are successful. However, as is often the case in science, unanswered questions remain. In this final section, I propose two outstanding questions that may merit further theoretical and empirical investigation, the first applying specifically to divination, while the second applies more generally to human technological practices.
6.1 The Precision versus Accuracy Trade-off in Divination
In Section 4.3.3, I highlighted how the vagueness of divinatory verdicts, such as the Barnum effect in astrology, may enhance people’s belief in the efficacy of divinatory practices. The advantage of vague predictions is clear: They evade falsification, allowing clients to affirm their existing trust in the diviner’s competence or the divination method’s validity. However, ethnographic and historical evidence suggests that clients are often more impressed by precise predictions.
In this context, “precise predictions” refer to what philosopher of science Karl Popper describes as “risky predictions” – specific and bold forecasts that risk being disproven (Popper, Reference Popper2005). Ethnographic studies highlight a preference among clients for diviners and divination systems that can provide more specific answers (van Beek et al., Reference Van Beek, Blakely and Thomson1994, p. 221). These diviners sometimes demonstrate impressive accuracy, revealing knowledge of clients’ personal experiences that are so private and rare that it is unlikely for a stranger to correctly guess them. In contemporary Chinese divination, clients would often acknowledge that they are impressed by diviners’ precision, saying things like “ … the diviner said I broke my elbow when I was five years old. I didn’t remember that and doubted his words but I was very surprised when my mother later confirmed it” or “the diviner claimed I had a mole on my back. This is amazing, as even my wife had not noticed it” (Li, Reference Li2018). As mentioned, these insights typically do not directly facilitate decision-making but rather serve to showcase the diviner’s expertise or skill. An extreme example can be seen in Bourdillon’s (Reference Bourdillon1976, p. 175) description of a good diviner among the Shona people:
It is said that a good diviner should know of his prospective clients before their arrival and go out to meet them before they reach his homestead, though in practice this rarely happens. In any case the diviner is supposed to be able to tell the clients what their trouble is before they say anything … The degree of the diviner’s foreknowledge, which he is supposed to have received in a dream while his clients were on their way to consult him, affects his prestige.
Conversely, vague predictions can be frowned upon. During fieldwork among the Nuosu in southwest China, I encountered complaints about diviners who make broad, nonspecific predictions that could apply to anyone – such as having red clothes or experiencing headaches – leading to suspicions of deceit (Hong & Henrich, Reference Hong and Henrich2024).
The intuition is straightforward. A diviner who offers more specific predictions, such as forecasting a misfortune in January rather than just “next year,” when correct, seems more impressive and trustworthy. Yet, precise predictions are inherently riskier and more likely to fail. While many divinatory failures are rationalized away (which relates to the second outstanding question), they nonetheless can diminish confidence in the diviner’s skills.
Consequently, a trade-off emerges between precision and accuracy in divination. Diviners aim to showcase their skill by offering precise predictions, yet also strive to enhance their accuracy by crafting predictions that are broad enough to withstand falsification. Ideally, both precision and accuracy are desired, but the nature of divination as an implausible information technology necessitates a compromise. Could there be some optimal balance where accurate predictions are precise enough to impress, yet the number of incorrect predictions doesn’t undermine trust excessively?
It is unlikely that there will be a single “sweet spot” across the board, but exploring the trade-off between precision and accuracy in divination may reveal the complex interplay between client expectations and diviner strategies. The preference for precision, while potentially enhancing the reputation of a diviner when predictions are correct, comes with heightened risks of disconfirmation. Vague predictions, on the other hand, minimize the risk of being proven wrong but may not sufficiently impress clients to inspire confidence or repeat consultations.
This dynamic raises several important questions for future research. First, what mechanisms do diviners employ to navigate this trade-off? It would be beneficial to investigate whether diviners consciously adjust the level of precision based on factors such as the perceived skepticism of the client, the seriousness of the inquiry, or their own confidence in the information at hand. Second, how do clients’ experiences with both types of predictions influence their long-term beliefs about divination? Understanding this could illuminate the processes through which cultural beliefs about divination are reinforced or challenged over time.
Additionally, the impact of cultural context on this trade-off is profound. In cultures where divination is widely accepted and integrated into the daily life, the balance might lean more towards precision to maintain and enhance the diviner’s status, especially given that divinatory failures tend to be underreported (see Section 5.1). Conversely, in more skeptical environments, the strategy might shift towards safer, more ambiguous predictions to avoid direct challenges and maintain a baseline level of client engagement.
The precision versus accuracy trade-off in divination is not just a theoretical concept but a practical challenge that diviners navigate through every interaction. This ongoing negotiation between diviner and client, shaped by broader cultural and social dynamics, continues to sustain divination as a fascinating subject of study in understanding human cognition, culture, and social interaction. Future research in this area can provide deeper insights into the cognitive underpinnings of belief systems and the complex ways in which humans generate and interpret information about the world.
6.2 Divinatory Failures and the Limit of Post-hoc Rationalization
In the previous section, I briefly touched upon how divinatory failures are often rationalized to protect the core belief in divination’s efficacy. Such post-hoc (after the fact) rationalizations are ubiquitous across cultures and historical periods. The key idea is that there are always factors that can be invoked to account for failed predictions without challenging the legitimacy of divination itself. Keith Thomas (Reference Thomas2003) famously argued that no amount of failed predictions would shake the faith of true believers because they can always rationalize these failures within their existing belief systems. Evans-Pritchard (Reference Evans-Pritchard1937) documents a similar mode of thinking among the Azande, where individuals were acutely aware of the myriad of factors that could lead to an incorrect verdict in chicken oracle: wrong variety of poison, age of the poison, breach of a taboo, anger of the ghosts, or sorcery (Evans-Pritchard, Reference Evans-Pritchard1937). Evans-Pritchard refers to the ways in which people try to justify and explain the inconsistencies and contradictions within their belief systems “secondary elaborations,” a phenomenon that is prevalent and has been noted by ethnographers (Jordan, Reference Jordan1982). More often, the blame shifts to individual diviners, who are usually considered fallible. The working assumption of the clients is typically that there is, in theory, a correct answer that could be revealed by divination, but that not all diviners are equally skilled to be able to (Bascom, Reference Bascom1941). As a result, clients may suspect individual diviners, but seldom the system as a whole.
In the philosophy of science, these additional factors that account for empirical failures of some theoretical prediction are termed “auxiliary hypotheses” (Hempel, Reference Hempel1966) and have long worried philosophers because they suggest a slippery slope toward unfalsifiability (Harding, Reference Harding1976). Gershman (Reference Gershman2019) recently proposed a Bayesian solution to this conundrum: Observations that appear to contradict a central hypothesis can, under the right circumstances (e.g., if the prior belief in the core theory is sufficiently strong), be “explained away” by changing auxiliary hypotheses in a Bayesian rational manner. In other words, it may be perfectly rational to look for “excuses” instead of abandoning the theory when an unexpected outcome occurs. Consider the discovery of Neptune as an illustration: When anomalies in Uranus’s orbit contradicted Newtonian physics, the hypothesis of an unseen planet was posited rather than discarding Newtonian principles, leading to Neptune’s discovery in 1846 (Smart, Reference Smart1946). Indeed, such rationalization is common in contemporary scientific discourse (Blanton et al., Reference Blanton, Jaccard, Christie and Gonzales2007) and everyday reasoning (Cushman, Reference Cushman2019; Summers, Reference Summers2017), ensuring theories are not discarded prematurely.
What does this mean for our understanding of divination? The existence and utility of auxiliary hypotheses in science suggest that employing them to explain inconsistencies in divination isn’t inherently irrational. However, Gershman’s Bayesian analysis indicates that even when these hypotheses absorb most of the blame, the core theory still suffers epistemically. In other words, if we think our belief in the efficacy of some divinatory method as a value between 0 and 1, auxiliary hypotheses such as the incompetence of the individual diviner or the insincerity of the client can never fully protect the core theory that the divination method generates the truth, and our belief in its efficacy should always decrease with each failure, even if only slightly. Over time, this can lead to a cumulative decline in belief. This poses the question: Is there a threshold of disbelief, or must skepticism and change come from outside the belief system itself? Evidence on this topic is mixed. On one hand, numerous observations suggest that faith in divination and religious practices is often insulated from contradictory evidence. Beyond the anecdotal evidence from ethnography, which shows that predictive failures are frequently rationalized, there exists a body of research in sociology and social psychology focused on how religious cults handle failed prophecies. In a seminal study by Festinger et al. (Reference Festinger, Riecken and Schachter1956), the leader of a cult predicted a catastrophic flood that would destroy much of the United States, with followers to be rescued by aliens. After the prophecy failed, rather than abandoning their beliefs, a small core of the group intensified their proselytizing efforts. Follow-up studies have generally supported these findings, indicating a pattern where beliefs persist despite disconfirming evidence (Dawson, Reference Dawson1999). Some philosophers propose a more radical view, suggesting that religious beliefs function as forms of make-believe that are fundamentally different from factual beliefs and thus impervious to empirical counter-evidence (Van Leeuwen, Reference Van Leeuwen2014).
On the other hand, some research suggests that religious adherents often exhibit significant disappointment at failed prophecies, and in some cases, these disillusionments may lead to the disintegration of the group (Stark, Reference Stark1996). For example, many ethnographers and historians have attributed the decline of the Ghost Dance movement among the Cherokee in the 1800s to unfulfilled predictions, such as a hailstorm that was supposed to destroy the earth and threats of death to nonbelievers, which never materialized (McLoughlin et al., Reference McLoughlin, Conser and McLoughlin1984, p. 113). In the Millerite movement in nineteenth-century America, similarly, followers expected the world to end on a specific date based on prophetic calculations. When the world did not end – a day referred to as the “Great Disappointment” – the movement experienced profound turmoil, with many members departing in disillusionmentFootnote 39 (Knight, Reference Knight1993). Most divinatory verdicts, of course, are not as dramatic as prophecies, but we’d nonetheless expect them to influence our beliefs in some way. In fact, there are theoretical reasons to expect divinatory failures to carry significant epistemic weight: Researchers in social psychology have identified a “negativity bias,” where humans have a propensity to give more weight to negative information than to positive information in contexts such as news selection (Soroka et al., Reference Soroka, Fournier and Nir2019) and impression formation (Skowronski & Carlston, Reference Skowronski and Carlston1989).
The manner in which believers cognitively process counter-evidence has profound implications not only for divination but also for instrumental practices in general. While instrumental religious actions such as rainmaking and fetal sex prognostication occasionally prove successful, what happens in scenarios where failures significantly outnumber successes? Could the cumulative impact of these failures gradually erode faith in the system?Footnote 40 Should we expect a cultural evolutionary process in which only those practices and belief systems that effectively withstand counter-evidence survive? Furthermore, if a negative bias is present in divination, how does it reconcile with the selective reporting of positive outcomes, as discussed in Section 5.1? Future research could explore the dynamic interaction between belief change and post-hoc rationalization, in particular, possible thresholds at which repeated divinatory failures begin to outweigh the confirmation and reporting biases that typically maintain such beliefs. Understanding these dynamics could provide deeper insights into how cultural and belief systems evolve or dissolve over time, especially in the face of contradictory evidence.
6.3 Looking Ahead: A Cognitive Theory of Human Technology
Many of the characteristics of divination and features that could enhance people’s faith in it in this Element are not exclusive to divination per se. In fact, this is necessarily the case given that divination is not qualitatively different from other ordinary information technology in my proposed commonsense, cognitive framework. Thus, I challenge theories that claim divination possesses a unique rationality (Rapisarda, Reference Rapisarda, Herbers and Lehner2022; Zeitlyn, Reference Zeitlyn2012). All technological practices combine aspects of intrinsic plausibility with elements of objective reality, and in competitive market environments, practitioners must effectively signal their competence to attract clients. What demarcates divination from ordinary information technology – their “supernaturalness” so to speak – is our worldview which no longer acknowledges anthropomorphized deities and a deeply interconnected universe.
The implication is that the theoretical framework and tools that we employ to make sense of ineffective technologies such as divination and magic can also be used to explain the effective ones. For instance, financial analysts and economists are sometimes sarcastically compared to shamans when they fail to accurately predict market movements (Caldararo, Reference Caldararo2008; Coggin, Reference Coggin2006). While the original intent of these comparisons may be to highlight the objective ineffectiveness of both financial forecasting and shamanistic divination, the more relevant point for our discussion is their structural similarities as information technologies. Both involve elements of intrinsic plausibility, though these vary significantly depending on the observer’s worldview. Unlike divination, which gains plausibility through the assumption of divine influence and a holistic worldview of an interconnected universe, financial analysts in contemporary societies are trusted largely due to our familiarity with the capitalist economic system and our constant interaction with numbers and probabilities. Financial forecasting is further legitimized by endorsements from academic and research institutions, similar to how traditional divination methods draw legitimacy from ancient wisdom. Meanwhile, individual financial analysts, much like diviners, face skepticism when their predictions fail. To explain these failures, analysts might cite limitations in their models, technical issues, or unforeseen market events, mirroring how diviners might attribute their inaccuracies to violations of taboos or sorcery influences.
Can there be a cognitive theory of human technology? I think yes, and I envision such a unified theory would not only elucidate not only the structural parallels between divination and modern technologies like financial or weather forecasting but also offer insights into the cognitive processes that lend both ancient and contemporary technologies their perceived efficacy. By understanding these cognitive underpinnings, we can better comprehend how certain technologies – whether labeled as divinatory or scientific – maintain their credibility and influence across various cultures and historical contexts.
Acknowledgments
I am grateful to Dr. Aiyana Willard for introducing me to the opportunity to write this Element. I also extend my sincere thanks to Dr. Pascal Boyer, the series editor Dr. Jonathan Lewis-Jong, and two anonymous reviewers for their valuable and constructive feedback on earlier versions of the manuscript.
Jonathan Lewis-Jong
St Mary’s University Twickenham and University of Oxford
Jonathan Lewis-Jong is Researcher in Psychology of Religion at the Benedict XVI Centre for Religion and Society at St Mary’s University, Twickenham, and an Associate of the Ian Ramsey Centre for Science and Religion at the University of Oxford. His recent books include Experimenting with Religion (2023) and Death Anxiety and Religion Belief (2016). He is also an Associate Editor at the American Psychological Association journal Psychology of Religion and Spirituality.
Editorial Board
Paul Bloom, University of Toronto
Adam B. Cohen, Arizona State University
Ara Norenzayan, University of British Columbia
Crystal Park, University of Connecticut
Aiyana Willard, Brunel University
Jacqueline Woolley, University of Texas at Austin
About the Series
This series offers authoritative introductions to central topics in the psychology of religion, covering the psychological causes, consequences, and correlates of religion, as well as conceptual and methodological issues. The Elements reflect diverse perspectives, including from developmental, evolutionary, cognitive, social, personality and clinical psychology, and neuroscience.