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1 results

  • 4 - Coherence

  • Yellowlees Douglas
  • Book:
    Writing for the Reader's Brain
    Published online:
    12 December 2024
    Print publication:
    12 December 2024, pp 88-133

  • Summary

    Coherence is such an essential aspect of writing that 100% of judges agreed an essay was well written, based exclusively on it including a thesis sentence. However, coherence also holds the key to ensuring readers interpret your evidence precisely as you want them to. Moreover, coherence relies on essential features of our memories, specifically priming, primacy, and recency effects. Writers can harness the power of priming and primacy by introducing overviews of a paragraph’s main point in the first three sentences. And they can leverage the power of titles to provide readers with the context they so desperately need, regardless of what they read.